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Then, in March, Covid-19 hit. As shelter-in-place orders tore throughout the country, Yeti closed its new fleet of stores. Many of its primary wholesalers, including Dick’s Sporting Goods, laid off staff. In a matter of weeks, Yeti’s sales plummeted by 25%, and its share price tumbled almost 60% from February when it was about $38.

Contrarian idea: after 30 years, I suspect Yahoo's category model might be a better fit for some areas of information on the web than Google's. In fact, several.

In real life, only a few crème de la crème creators survive on only subscription incomes. Like Andrew Kamphey said: you have to fire up everything, test everything. The technique that works for one creator may not necessarily work for the other, so creators need to get out there and try different strategies.

The existing user interface, mostly built around search and convenience, simply wasn’t built for browsing and discovery.

-Decouple creator payouts from audience demographic: Hank Green writes of the Creator Fund, “people with wealthy audiences don’t automatically make more than people with poorer audiences.” The “radical egalitarianism” of the Creator Fund stems from rewarding creators that generate the highest engagement, rather than those that generate the highest ... See more