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While brand sponsorships for social media influencers are growing every year (stats), along with subscription revenue for independent publishers, the lion's share of economic activity is in ads and the monetization of data, of which Curators see a mere fraction. Curators don't own their content, data, nor relationships with their followers — creati... See more

It is still really hard for Builders and Customers to find each other. If you don’t believe me, just look at the cost of advertising. In an efficient world, Customers and Builders would be instantly matched at low cost. Instead, companies deploy hundreds of billions of dollars on marketing each year.

As with any good direct to consumer product, Futuremood’s difference begins with its packaging. Tapping in to the mood-altering “wearable drugs” aesthetic, the company’s product is packaged in boxes with the same bright hues as the sunglasses. Inside there’s a cloth to clean the glasses, a velvet pouch to hold them and a scented pack of incense mat... See more

The last decade saw a boom in the health and wellness market, and we’re beginning to see that consumer demand trickle into the attention economy.