sari

The audience isn’t a commodity. Instead, the audience views themself as a part of the brand, and associate their own ideas with their consumption and engagement with the creator.

How does Facebook make money in this world? I mean, is there an app store fee? You’re proposing to spend over time, hundreds of billions of dollars, where does that return on investment come from?

Only by setting aside specific time in our schedules for traction (the actions that draw us toward what we want in life) can we turn our backs on distraction.

The fascinating thing about identity is that it’s kind of a stack of its own. When you sign up to a new app or service, you almost always use an existing identity. Until recently, that identity was typically your email address or phone number. Both email and phone numbers are great base layers for online identity because they are (sort of open) sta... See more