Over time we’re going to see that NFTs are less about speculation than quests for belonging. Just as social networks are about quests for belonging. And great brands are about quests for belonging.
Application layer outputs evolve but underlying motivations are wildly simple.
Tyler has identified talent either earlier than or missed by top undergraduate programs, the best biotech startups, and the best biotech investors, all without any insider knowledge of biotech. In comparison, Forbes 30U30, MIT Tech Review TR35, or Stat Wunderkind, and other industry awards that highlight talent are lagging indicators of success. It... See more
Advertising spend is down, non-essential affiliate marketing is on life support, subscription strategies are nascent, and direct-to-consumer commerce is a rarity. Media is being forced to evolve, once more. And so are brands.
One last thought here: having said earlier that money comes into the ecosystem either from advertisers or from viewers, I’m excited to see how the two can work together to have a compounding effect. For instance, Maybelline could sponsor a beauty creator’s memberships business, sending members regular make-up samples or discount codes.
Precipitated by declining participation in civic organizations and increased distrust of institutions, community is increasingly something we choose. And, with the entire [digital] world at our fingertips, place is no longer a limiting factor. As a result, online communities are thriving.