We’re still in the early days of individuals leaving their firms as they seek additional freedom, flexibility, and ownership over their work. We’re also in the initial stages of the software platforms that can identify and provide the core, company-provided services these workers previously relied upon. By enabling individuals to make the leap from... See more
Credentialing: In a system of many choices, it pays to have a trusted brand navigate consumers towards your desired product. This model directly leverages your brand equity to help drive sales activity for another company.
The influencer marketing industry will be worth $15 billion by 2022, up from $8 billion in 2019, and that growth is powered by the long tail of influencers.
Most who use the Reddit hack are doing so for practical reasons, but it’s also a small act of protest—a way to stick it to the Search Engine Optimization and Online Ad Industrial Complex and to attempt to access a part of the internet that feels freer and more human.
“What we’re really teaching people to do—and writing is the mechanism through which we’re doing this —is how to become citizens of the internet” – David Perell