...consumers are less likely to churn when they subscribe for a product or service they need. Aspirational services (e.g., gym/fitness memberships, audiobooks, meal kits) are usually the first subscriptions to go when consumers find that they can’t live up to their aspirations for being healthier or reading more.
Even ignoring the “natural” outcome misalignment that might happen when dating: some people are looking for marriage and kids, others for casual dating, others for a quick hook-up — misalignment on dating apps tends to be a lot more egregious.
As far as I can tell, we have a sliver of time left to rein in the internet’s most influential. If we can keep those who walk on Wifi accountable, maybe our next moral convulsion can be a little more chill.
It is not far-fetched to imagine that the introduction of the electronic spreadsheet will have an effect like that brought about by the development during the Renaissance of double-entry bookkeeping. Like the new spreadsheet, the double-entry ledger, with its separation of debits and credits, gave merchants a more accurate picture of their... See more