sari

- Do you feel **challenged** at work?

Starting an NFT project today and inviting supporters to a Slack group would be the kind of shibboleth you couldn’t recover from; the crypto equivalent of using a hotmail account, or telling everyone you use Bing as your search engine.

Companies get into serious trouble when they take a purely tops-down approach to producing a revenue target during annual planning and then try to back into the work that will get them there bottoms-up. They end up both overestimating the probability of success (most bets won’t pay off) and then baking them into their financial plan as a sure thing... See more

16/ To take this one step further… There is a very clear path for fans to become curators and tastemakers. Ultimately, the best fans and curators will become celebrities themselves.

The real problem isn’t the DIKW’s hijacking of the word “knowledge” but its implication that knowledge derives from filtering information. It doesn’t. We can learn some facts by combing through databases. We can see some true correlations by running sophisticated algorithms over massive amounts of information. All that’s good.

But knowledge is not a

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By giving the owner her own place of glory on the UX, we make them an important part of the creation story. This increases the value of ownership, which increases how much an artist can charge.

The basic approach of positioning is not to create something new and different, but to manipulate what's already up there in the mind, to retie the connections that already exist.