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2. Education is a little bit against human nature. If you look at how people use their phone, the majority of people are using their phone to communicate and entertain (play games, using social media, or messaging).

Cancel for any reason has become a necessity for most travelers. If it wasn't already obvious to you, traveling is expensive. In times like this, even though you booked your trip, you can’t say for sure that (i) the flight plan won’t change (ii) the flight won’t get cancel (iii) you’ll have your PCR test 72 hours before the flight (iv) you won’t ha... See more

And so, a good starting point for any brand to think like a curator is to create your own aesthetic world instead of simply relying on your product’s aesthetic or your visual handwriting. A brand’s aesthetic world is infinite: it extends to a pair of sneakers, a piece of furniture, a playlist, and even collaborations.