A knowledge entrepreneur also wants to evolve over time as their audience matures and their needs change. Maybe somebody who's offering a newsletter today chooses to offer an online course or community tomorrow. That’s what we see happening among our customer base.
As everybody knows, Elon Musk wants to buy the company, and one of the ideas he’s pushing is to open-source the algorithm that decides how tweets are ranked in all of our timelines. Whether or not the sale goes through (seems unlikely), I actually think this is a great idea. In fact I would go further and argue Twitter should not only open-source t... See more
In both cases, direct feedback to someone is your highest leverage option to get them to be better. It is the least work on your part for the most long-term impact.
Goals that people set for themselves and that are devoted to attaining mastery are usually healthy. But goals imposed by others—sales targets, quarterly returns, standardized test scores, and so on—can sometimes have dangerous side effects.
For Deere, once the customer owns or otherwise takes responsibility for the equipment, most of the customer’s value is recognized and Deere is barely incentivized to aid their customers with service that works for them. Even if the customer is taking advantage of one of Deere’s myriad of financing options — and make no mistake, those options are im... See more