Thus, as the cable-tv-dominated status quo crumbles, pro sports will develop a new playbook, centered around better telling player stories. Players will also have more opportunity to tell and sell these stories themselves, direct-to-consumer:
Surprised there aren’t more Strava for X.
1. Single-player tool with multiplayer social feed
2. The more you use the app, the more likely you are to do the atomic behavior.
3. Doing more of the atomic behavior is actually good for you.
Potential examples learning, cooking…