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For Hilma, a new natural remedy start-up, accessible information and the assurance of efficacy defines their products.

This could be as much as an accelerant for biomedicine as the internet was for software

An incumbent like Meta - with its cash cow “blue app” and Instagram, and its under monetized other products - is an interesting player in the metaverse because it can afford to experiment with new monetization models and user-incentives under some of its massive digital-first product lines (Oculus, Whatsapp, and Messenger), without jeopardizing its... See more

Platforms and marketplaces have a place in web3 -- OpenSea is a multi-billion dollar company -- but it charges only 2.5% fees on transactions. More value accrues to the creator and the consumer. Web 2.0 platforms and marketplaces charge a lot more than 2.5%. Airbnb takes roughly ~15% from both sides combined. eBay, which is apparently like an... See more

So DTC seeks to overcome the frustrations: they play the game of what I'll call FIY or "Finish-it-yourself." To preserve the satisfaction and pleasure of doing things for oneself, the brand limits the risks of failure. In short, DIY but with a safety net!