But most things evolve, and evolve faster than people’s beliefs. It’s a tricky thing that leads to a long history of older generations whose success came from understanding the new rules of their era not recognizing that the rules may have changed again.
Twitter let us tweet about the show before anyone else. Instagram lets us post a photo from the undiscovered holiday spot. But these techniques had two issues. First, they required a certain degree of obnoxious spamminess. For someone to notice your coolness, you had to broadcast it to everybody, and, well, that’s not that cool. Second, for the... See more