Monetization of publicly accessible written content has never had a strong basis on the internet, since it suffers from the public goods problem. As publishing has moved online, funding for high-quality, long-form writing has broken down.
It has some psychological ground, too: according to Rene Girard’s mimetic theory, we tend to want things simply because other people want them. Human desire is not an autonomous process but a collective one — this is how we decide what we care about.
So, what exactly has OpenAI done differently? Expanding on Altman’s comments and adding a few others.
Going to market with a consumer and an enterprise product. ChatGPT Enterprise just launched. There’s ChatGPT Plus for $20/month for consumers. Is ChatGPT just product-led growth for the enterprise product, or will OpenAI run two playbooks: one to
It’s true; Tim Cook hopes to make health central to Apple’s legacy. But his vision—the one meant to alter civilization—probably doesn’t entail selling $2,200 stationary bikes or $4,000 treadmills.
What’s the solution? For Outdoor Voices, I’d posit a combination of faster and broader product development, more wholesale in the right places (it’s on deep discount at Nordstrom Rack), retail expansion (if the stores are working), sharper marketing, and international growth.