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Second, the consumer-centric growth strategy ensures that a brand grows through creating new buyer value and not through imitating competition. New buyer value makes competition irrelevant.

The Covid situation is actually fostering the rise of online micro-communities where a small group of users share the same values and interest and, as a result, are super engaged

- Netflix should break 100M subs in the next 2 years, up from 23M in 2011

If you’re efficient, you’re doing it the wrong way. The right way is the hard way. The show was successful because I micromanaged it—every word, every line, every take, every edit, every casting. That’s my way of life.

Similarly, should Shopify decide to make its Shop app an actual discovery platform, it should build its recommendation feed around influencers – not shops.

The U.S. sustainability market is projected to reach $150 billion in sales by 2021, according to Nielsen.