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It’s ultimately up to the platform to decide what type of content gets recommended, not the social graph of the person producing the content. In contrast to social media, recommendation media is not a competition based on popularity; instead, it is a competition based on the absolute best content. Through this lens, it’s no wonder why Kylie Jenner... See more

It’s worth noting that Scroll merely removes ads; it doesn’t grant you access to subscriber-only content. In the above scenario, you’ll still hit The Atlantic’s paywall once you consume all your free articles. Scroll’s entire value proposition seems to rest on guilt-free ad blocking.

In the Meta promotional video, we see numerous sequences where users are actively exploring a fully virtual environment—particularly when playing games or exercising. Needless to say, this requires a lot of empty space to make it work in practice. Having a fencing match with a virtual opponent in the middle of a tropical rainforest may sound... See more

There seem to be two main lessons to learn here: if you want to build educational content, turn it into a community; if you want to build an online community, start with educational content.

DoorDash has an opportunity to power an evolved, local commerce economy where urbanization has taken a back seat to remote work, the homestead is more relevant than ever before, and the “arming of the rebels” has yet to capture the imagination of Main Street businesses. This is bigger than late night takeout: Food delivery is to DoorDash what book... See more

The difference between making sure a feature scales and just making a feature work is a huge investment in time.

Mark: I understand why people would be concerned about ads as a business model. But does getting people angry and serving them provocative content make them more likely to use Facebook services over the long term? I don't think so. We are not building this for the next quarter, we want to build this for the decades to come. It's too simplistic to... See more

At Index, we think of the creator phenomenon in three parts: (1) creation tools, (2) distribution, and (3) monetization. In other words: how creators make stuff, how creators reach an audience, and how creators get paid.