Roughly 200K students graduate with MBAs annually, many of whom spend almost $200K for the privilege. That equates to $40B in aggregated annual spend. While some matriculators return to school to acquire new tangible skills and pivot their careers, many enroll for (1) high-quality network expansion beyond their undergraduate and siloed professional... See more
Now we are seeing the rise of a new metaphor: the library as “platform” — a buzzy word that refers to a base upon which developers create new applications, technologies and processes. In an influential 2012 article in Library Journal, David Weinberger proposed that we think of libraries as “open platforms” — not only for the creation of software,... See more
Needless to say, competing in the “newsletter” category made life easier. It wasn't perfect: most of the writers we acquired this way did not start paid subscription newsletters, and we generated no revenue off them. But still, it was absolutely worth it. The “newsletter” positioning served as a wedge, and generated a viral distribution loop where... See more