sari

Programs like Twitter's Amplify finally combine the power of a platform’s scale, data, and precision with the marketers’ responsibility to support editorial’s crucial role in social discourse.

For NFTs to reach their true potential, we need to build much farther-reaching consumption experiences. And to not repeat the same mistakes of our current digital era, we need these platforms to maintain a decentralized ethos.

We need tokenization-in-the-box startups (or at least great agencies specializing in this) to enable this product for interested founders.

NFTs give us new tools to solve this problem — by representing previously infinitely-reproducible creative works as scarce, tradable digital assets. This means that artists can now sell a scarce digital asset representing an essay as a unique collectible or artwork, while the content itself remains open and freely accessible