Freese and his co-founder, former early Facebook mobile product manager Michael Sharon, are calling this “stealth health” — the idea that you should be able to buy a healthier version of a beverage or food that tastes just as good, if not better, than the unhealthy default.
So much of your happiness will be determined by the quality of people you surround yourself with, and writing online is the best way to atrract a constant flow of quality people who share your interests.