A lot of DTC brands, across categories, adopted “reviving the middle” strategy in the form of good quality items at affordable prices and excellent service. The downside of this model is that it’s costly, and most of these brands emulating it are VC-funded and not yet profitable. Scaling this model is also a challenge, as costs of supply,... See more
When we are happy—when our mindset and mood are positive—we are smarter, more motivated, and thus more successful. Happiness is the center, and success revolves around it.
This effort from Bird fits perfectly within a category that we have huge excitement around — the “business in a box.” These platforms give entrepreneurs the opportunity and infrastructure to run a business without the convoluted and expensive process of building a company from scratch. Entrepreneurs also benefit from the brand and budget of the... See more