Similarly, I think one of the challenges of some of these tokenized projects is to actually kind of put the token in the background and create experiences that people really want to have.
One is as above to pick a vertical, and offer a curated approach for that vertical. One example of this is WireCutter or even The Infatuation, which although are content sites, become the place many users start their “search” for products and restaurants rather than Google.
The future was always going to be omnichannel. Pundits have been prematurely predicting this for many years, but it is finally happening. There is a strange belief in certain circles that the future will be e-commerce only and that brick and mortar stores have no value.