You don’t need a better product to succeed in D2C

When it comes to pricing, your product should be cheaper than high-quality alternatives (people love telling their friends about a new, cheaper, product they discovered). However, your unit economics need to make sense: Don’t sell them a 1$ product for 50 cents!

Brand innovation doesn’t happen overnight and just like ‘going viral’ is not a strategy. Focus instead on creating a useful product for your target customers and continuously talk to/ engage them. As Paul Graham (of Y Combinator) says: it’s better to have 10 customers who love you, than a 1,000 customers who kind of like you. So look for those 10 c... See more

Most companies build a product and then look for customers to buy this product. Brand innovators build a customer base and then develop products to sell it to them.

Convenience is important, but at a certain point, more convenience does not mean better experience. So, don’t chase real-time delivery or 24x7 customer service, focus instead on solving the customer’s most urgent pain points across the purchase journey.