Our goal with Insight is to give the web (in particular on mobile) a fighting chance by exhibiting how it can be more powerful than a closed ecosystem and give more control to the end-user. We do this by showcasing the web's infinite extensibility and customizability for common use cases like search, shopping, reading and cooking.
But this isn’t really a story about the consequences of raising too much venture capital, or even about branding. It’s mostly a story about a not-great business that never figured itself out — where customers spent too little and didn’t come back enough.