The thousand true fans thesis builds on the original ideals of the internet: users and creators globally connected, unconstrained by intermediaries, sharing ideas and economic upside. Incumbent social media platforms sidetracked this vision by locking creators into a bundle of distribution and monetization.
We’re now living through a gold rush for social capital accumulation: media influencers and extremists alike are competing with traditional religions to pull as many people as possible into their filter bubbles. And we’re becoming god-like in our ability to shape people’s realities.
Sharing costs and revenues: you have economies of scale when you are working in a collective and you can share revenues generated by projects across members depending on certain allocation rules.