The reason newspapers are dying is because they’re stuck with massive fixed costs when the businesses no longer require them. It is expensive running a printing operation. Additionally, the infrastructure that gets built up to support hundreds of employees is also very expensive.
Instead of competing with universities at their own game, MasterClass took a different route. They hired experts and celebrities — practitioners who are at the very top of their field — and made beautiful, highly-produced videos of them explaining their craft. MasterClass might claim to be selling education, but don’t be fooled: they are selling cr... See more
Instead, I think Quibi’s failures can be mainly attributed to flawed executions in its technology building, marketing, and content acquisition. Basically, in attempting to create a juggernaut video app, Katzenberg and his cohorts failed to incorporate many of the strategies that other streaming giants pioneered. Here are four ways I would have appr... See more
In another study, psilocybin significantly decreased depression and anxiety in patients with life-threatening cancer. After six months, 80% of the patients were still less clinically depressed than before the treatment. Some participants said they lost their fear of death.
In his book Influence, Robert Cialdini outlined the “universal principles of influence” as reciprocity, liking, authority, social proof, scarcity, and consistency. Let’s see how many of these apply to a podcaster approaching investors in his regular audience about a fund: