Direct-to-Consumer opportunities in MENA

- Maintain an asset-light model and lean financials

- Start online but quickly move offline (never pure-DTC, more like DTC as part of an omnichannel strategy)

- Optimize the customer-brand experience (and are present at every step of the journey)

- Obsess over ‘data’ in everything they do

- Start with one product/ solution (not two, not ten. One thing!)

- Build a clear value proposition (not just a ‘me-too’ products with lots of influencers thrown at it)

Solve a better problem (or play in a better category)