sari

I think a lot about the fluctuations of belief—the inevitable up and downs of maintaining engagement with something over long periods of time. Most people seem to think that love is unchanging versus merely enduring, that if you’re really passionate about something you wake up excited to do it every day. I don’t believe that’s true. In fact, it set... See more

The disruptive potential of the creator-led online fitness market is in relation to gyms, boutique fitness classes, and personal trainers that provide community and accountability, but are expensive and inconvenient for many consumers. By leveraging digital platforms like Fitplan or Playbook, or even just enabling payments or donations on Zoom/othe... See more

Instead of diving straight into problems, try uncovering bright spots.

The company, then, is a modern phenomenon, at least in the way we usually think of it. What seems so embedded and intractable today — the default for most new ventures ​​— is really just humanity’s latest attempt to solve the problem of coordination.

I’m not sure where this obsession with marketing comes from. Most founders seem to think that they are excellent at product building and that they need help with marketing. In my experience it’s very much the opposite. Most founders simply aren’t obsessed enough with users. They don’t talk to users on a regular basis. They aren’t users of their own... See more