sari

To state the obvious, attribution matters to creators of all kinds — scientists, writers, YouTube stars, etc — for the same reason. The better they can capture the value they created in the past, the more value they can create in the future.

About five years ago, a revenue line buried in the back of Amazon's accounts started to get quite big. ‘Other revenue’ was over $4bn by the end of 2017, and if you looked at the notes to the notes, you discovered that this was ‘primarily’ advertising. By 2019 this had grown to $14bn, and I wrote about it here, pointing out that ‘Amazon’ was no long... See more

For example, what if N26 had dedicated cards for soccer fans, hip-hop enthusiasts and gamers? Instead of focusing on just one signaling audience, their total addressable market would massively increase.

Many of the unexpected uses of communications tools are surprising because our old beliefs about human nature were so lousy.

Our schools should be the same—environments for safe experimentation, viewing failure as an opportunity for learning rather than a mark of shame.