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Haloed subscription model products like razors, tampons, and coffee are actually incredibly variable by nature and don’t fit a rigid timeframe. You have your ritual daily coffee, but at times you’re away with work, have friends round who also have coffee, or just fancy something else that day. Alongside the fixed order frequencies, most subscriptio... See more

It is, in other words, a credential that is particularly vulnerable to the coronavirus. During the last recession, millions of Americans decided to go back to college for an advanced degree. Business schools face a tougher test: How do you build a social network in the time of social distancing?

Don’t be a purist. Most consumers don’t care whether your product is on the internet, web3, or offline. Those are tools, not value propositions.