Being closer to the consideration layer with utility-oriented content means XHS will be less substitutable for entertainment. Being closer to the conversion layer also lends its content to easy monetisation through either advertising or commerce.
Social and cultural poverty is tightly linked to economic poverty. The U.S. Small Business Administration estimates that smaller retailers drive 44 percent of the economy. Allowing them to fail, writes Retail Dive, “would be a blow to the country’s general welfare.” The big, mass, and vertically integrated retailers are undoubtedly hurting. They st... See more
There is no search architecture that will work universally across all categories. It’s hard to imagine you wanting the same UX to search for recipes than to search for freelancers. Whereas Google’s product begins and ends with a search bar, trading off functionality for simplicity, vertical search players like Yelp, Expedia, Zillow, and Behance eme... See more
Originally, circulation’s responsibility was to get as many people to subscribe to subsidize the cost of the physical product so that profits could be generated from advertising. Now we think about the subscription as the means of generating actual bottom-line profit. Circulation is not just to provide an audience for ad revenue; it’s to generate a... See more
You have social statisticians, scientists, and researchers in lab coats, literally the best minds of our generation, figuring out how to addict you to the news. And if you fall for it, if you get addicted. your brain will get destroyed.