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Snapchat still has an exclusive network of hard to reach consumers in the largest ad markets. This network of users also provides a unique image recognition data set that can be leveraged for ad targeting.

The good stuff is always lonely in the beginning. Nothing mean­ingful will get made if its potential makers all wimp out too soon, because they get scared by the sparse crowd, the empty room.

In other words, the internet enabled a vision where creativity and practicality were directly correlated. The more effort you put into your creative output, the greater the practical benefits would be.