“We take astrology very seriously, but we also don't necessarily believe in it,” says Annabel Gat, the staff astrologer at Broadly, “because it’s a tool for self-reflection, it’s not a religion or a science. It’s just a way to look at the world and a way to think about things.”
First, does the product have a network? Does it connect people with each other, whether for commerce, collaboration, communication, or something else at the core of the experience? And second, does the ability to attract new users, or to become stickier, or to monetize, become even stronger as its network grows larger?
The utility in NFT offerings also diversified significantly. In addition to different forms of on-chain NFT media (e.g. audio/visual art, music videos), artists experimented with different forms of complementary offerings like royalty shares, usage rights, NFT splits, online/offline bundles, live music, and community-building.
Very few creator platforms seem to have learned this lesson. They’re all about a subtle upsell, with a small, tasteful button tucked neatly into some unobtrusive corner of the user interface. This is a missed opportunity: Platforms need to find elegant ways to cause fans to actually encounter pitches from creators.