I do think that, within five to ten years, in addition to email and text message, your ENS name... or let's say crypto name will become the third most popular communication channel.
Meta and Google are becoming more expensive and less measurable for brands, leading brands to start exploring new customer acquisition channels. Influencer marketing is one option, and the industry has swelled from $1.7 billion in 2016 to $16.4 billion in 2022 (a 46% CAGR). Influencer underpins discovery-driven commerce.
But LooksRare is off to a hot start. The community-owned NFT marketplace quickly surpassed OpenSea’s daily volume within 24 hours of launching, facilitating hundreds of millions of dollars in transaction volume.
I am certain that the model of employees working for multiple companies at the same time is here to stay and will grow over time. The only question for employers is whether they will lead or follow in this new model of work.
At first glance, this might seem counterintuitive. If you are building a mobile-first bank, why not offer virtual cards and let users pay with their phone? Why go through the hassle of producing and shipping physical cards?
1/ Thread: $AMZN Marketplace in 2020
I read an interesting piece on marketplaces today which reviewed the best year for marketplaces in a decade.
I came across some very interesting data points for $AMZN marketplace which will be the focus on this thread.
With the move to more and more remote workers and teams a number of companies are struggling with basic payroll and benefits for non-US employees. This is particularly true if the company is a startup or has many small teams around the world.