sari

"Whatever the needs of the moment, I had a choice: I could do what was required calmly, patiently, and attentively, or do it in a state of panic. Every moment of the day— indeed, every moment throughout one’s life— offers an opportunity to be relaxed and responsive or to suffer unnecessarily."

But influencer marketing is also broken. As I wrote in May’s Influencer Marketing 2.0, most influencer campaigns rely on hefty upfront lump-sum payments and use hacks like discount codes to track attribution. ROI is often poor, and measurement is even worse. The channel is difficult to scale efficiently.

Brands are forced to pay Facebook and Google to acquire customers.

However, when you look inside at the actual cashflows of the creator’s business, the business may be more financeable than when viewed from the outside with blunt metrics and heuristics.

We think airdrops are stupid and furthermore, aside from the 5 minutes of hype, they are overall negative for most protocols. It is no surprise that phrases like “it’s time to responsibly dump my responsibility” are a thing. Freebies just don’t work. If the goal is that the asset should become valuable overtime a free airdrop for a past action is... See more

the most important new social networks of the last few years have been notable for not really being social networks at all.

I’m referring to the TikTok-ization of user-generated content: the reason why TikTok was such a blindspot for Facebook is that, unlike Snapchat, it doesn’t depend on network effects, but rather abundance.