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Peter Drucker once said: “Customers don't buy products. They buy the benefits that these products and their suppliers offer to them.

There are a lot of different definitions out there, but the one that I like to use internally is:

Many blockchain games have advanced economies and weak gameplay, or go crypto ➡️ gameplay rather than in the other direction. What’s unique about Faraway is that it focuses as much on its gameplay as on its economy.

The algorithms that shape our cultural landscape are not inherently malicious. They are indifferent. Their purpose is not to destroy art but to optimize engagement—a goal that, while profitable, is fundamentally incompatible with the principles of artistic innovation.

While I think the outlook for current practices looks bleak, I actually think the new era of independent practices will emerge out of this. Some guesses:

These Data Content Loops help the companies reach the scale where other loops like SEO, brand, and network effects can kick in. Barton’s companies then use this content to own search for their market. This gives them a durable and strong source of free user acquisition, which enables them to own demand.