When brands moved from manufacturing products to manufacturing culture, design, luxury and art, curation zoomed onto taste, aesthetics, identity and social status.
It had its thesis right. People don’t care about big brands as much as they care about ingredients. They love a good price. If you give people what they could trust at the price they can afford, there is a big company to be built.
To put this in web2 terms, you might use the data from the videos you watch on YouTube to help determine the music you would like on Spotify—and you might choose to share that data with advertising protocols as well to earn directly from ads relevant to your taste and needs in the ways that social media platforms have always done on your behalf.... See more