Most tech companies break out product management and product marketing into two separate roles: Product management defines the product and gets it built. Product marketing writes the messaging—the facts you want to communicate to customers—and gets the product sold. But from my experience that’s a grievous mistake. Those are, and should always be,... See more
Vertical service marketplaces can optimize around one or a few adjacent verticals, but the low frequency of most verticals (other than cleaning and lawn care) creates challenges.
Whenever I’m feeling uncreative I watch this John Mayer video and reminds me that you become creative by creating. There’s no thinking yourself into creativity.
Have watched probably 100 times.
https://t.co/6np9af8r5g
This is obviously not a monetization stream that can be applied to every single media company out there—if you focus on collectibles, it’s an interesting one—but the strategy behind it is one that all companies should be trying to think about.
Being with somebody for an hour is much easier than paying attention to somebody for an hour. The former requires only physical (or virtual) proximity, and we do it every day. The latter happens only rarely. It requires us to donate all our emotional, spiritual, and intellectual energy to being with another person. I can recall only a few occasions... See more