When you think about the brand through this perspective, the insurance business makes perfect sense. It’s a brand likely over indexed to pet owners that has spent years delivering information.
Humans are special animals when it comes to information, because unlike other species, we have developed an enormous ability to encode large volumes of information outside our bodies. Naively, we can think of this information as the information we encode in books, sheet music, audio recordings, and video. Yet for longer than we have been able to... See more
Disinformation and Fake news: a single app would not control how to display and filter your feed, meaning that any enterprising developer could build their filters to spot unauthentic content and prevent the spread of misinformation.