To move the needle on the KPI is the highest leverage thing you can be doing. It always comes in the form of tasks that involve talking to users and building, and iterating your product, nothing else. This is in direct contrast with fake startup progress which is when founders focus on things that are not directly related to growing your primary... See more
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Between drafts: "How long you let your book rest— sort of like bread dough between kneadings— is entirely up to you, but I think it should be a minimum of six weeks. During this time your manuscript will be safely shut away in a desk drawer, aging and (one hopes) mellowing."