sari

Because of this, in the future, we might see things like:

Build a SaaS for your audience. Jane Portman has Userlist. Paul Jarvis has Fathom Analytics. Justin Jackson has Transistor.fm. Audience-first works.

The core concept of the book revolves around the CODE Framework , which stands for:

1. Capture - Keep what resonates


2. Organize - Save for actionability


3. Distill - Find the essence


4. Express - Show your work

It is difficult to get a man to understand something, when his salary depends on his not understanding it. – Upton Sinclair

Five seasons of ‘Fixer Upper’ on HGTV allowed Chip and Joanna Gaines to reach an untapped audience. The next step, developing product lines, cookbooks, restaurants, and a magazine specifically for that audience, is a page right out of the linear commerce playbook.

Slot machines leverage this psychological weakness to incredible effect. The unpredictability of payout makes it harder to stop. Social media does the same. Posting to Twitter might yield a big social payoff, in the form of likes, retweets, and replies. Or it might yield no reward at all. Never knowing the outcome makes it harder to stop pulling

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Email could be the wrong entry into paid content. Audio, video or something else could be a better wedge