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Today, Facebook is seen as the prime example for the power of network effects – and yet, one wonders where Facebook would be had it not acquired Instagram back in 2012. People also seem to forget about all the other social apps which Facebook has bought and subsequently shut down over the years. Why would a company that has supposedly “won the... See more

“If you want to build something that’s truly viral you have to create a total mindf**k experience that you tell everyone about. If I say, ‘What can I do to make this [product] better?’ you’ll say something small. If I were to say, ‘Reid, what would it take for me to design something that you would literally tell every single person you’ve ever

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While members of a community may be willing to give up certain rights or freedoms to belong to something larger than themselves (and reap benefits as a result), members of a collective are much more intensely focused on the affordances of a particular institution (qua collective) and are highly resistant to any loss of agency or freedom

Enthusiasm is common. Endurance is rare.

No effective central monitoring or controlled comparisons were possible without standard, fixed units of measurement.

His ideas do not magically make us stop being mimetic. The mimetic theory gives us a framework to avoid situations that inspire debilitating desires; what type of person to avoid and who to keep close