sari
@sari
making Sublime — for you and for me.
sari
@sari
making Sublime — for you and for me.
sublime
h/t Anna Howard
Innovation tends to dwell less at the center of an organization than at its edges

Nobody wants your product until they want what it enables them to do. To get this clarity about what someone wants to be able to do, you need to understand the struggle that caused them to shape that idea and motivation of an unmet goal. If you can uncover that, you have a good bet of solving the “right” problem.