sari

Obvious’ track record of investing in purpose-driven consumer businesses has taught us that there’s nothing more powerful in customer acquisition than affinity. Psychologically, humans want to feel seen, heard, appreciated and supported.

(1) scale: an audience in the thousands or more

A command bar would allow us to remove the entry points to a lot of features: instead of a button leading you to X, we could allow you to search for X. That way, any user could quickly find what they cared about, but the UI would never be cluttered or overwhelming. Basically this was a way to scale a UI but keep it discoverable. It also had the... See more

Fantasy is easy and effort is punishing. Seeming is always easier than being. But what kind of life are we living if we’re not honest with ourselves?

If the future role of a media company mimics that of record labels, then we start to see a significant shift from these institutions to attribute more of their value as operators and begin to diversify their business of being just a brand.

On a daily basis, 15 percent of queries submitted have never been seen before by Google's search engine. This highlights just how long the tail is of search (and also just how differently people phrase perhaps similar questions).

In traditional learning methods, some kids struggle to make the connection between what they learn and real-world problems