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Google & Facebook have similarly perfected this balance between harvesting data, content & attention from us in exchange for a little convenience, distribution & dopamine to keep us plugged in.

We spent the last 15 years working for 👍 likes, ❤️ hearts, 🔁 retweets, and follows, anything for the clout. Insta filters, Twitter follow bots, and a meme worth dancing to on TikTok made the individual go viral. With virality, "influencers" were born and the Information Superhighway added a fast lane. In this fast lane, we created a world where... See more

Here are our key takeaways from the Marketplace 100, which we’ll unpack in more detail:

What Polina learned from James Clear: When he doesn’t read enough, he doesn’t have the ideas to write about. Reading helps generate ideas. Have a stack of books everywhere in your house and office.

A “gossip trap”   is when your whole world doesn’t exceed Dunbar’s number and to organize your society you are forced to discuss mostly people. It is  Mean Girls  (and mean boys), but forever. And yes, gossip can act as a leveling mechanism and social power has a bunch of positives—it’s the stuff of life, really. But it’s a terrible way to organize

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This process brought information to the forefront of the transformation of social, economic, and political life. A new demand for skilled workers emerged, with automation replacing labour in routine tasks. This promoted job polarisation and wage inequalities among groups with differing levels of skill and educational attainment.

While the gig model delivers real benefits to customers in terms of convenience and low prices, the paradigm exists in a legal gray area in terms of worker classification, depriving workers of minimum wage protection, workers’ compensation, health insurance, retirement plans, and paid time off.

One of the fundamental questions of incentive alignment that emerging companies must ask themselves is whether their primary relationship to their customers' growth is passive (“Enablers”) or active (“Growers”).