sari

YouTube would likely never have become a staple of pop culture without the small, early team that cemented its coolness and nurtured its first viral hits. But at the same time, YouTube may not have become the behemoth it is today if it had kept relying on human curators. 

There are two avenues for this model: direct subscriptions to the platform or subscriptions to a specific creator

What do people get wrong about creativity? What’s a misconception?

That it’s just fun work. That it’s all fun and that it’s all a party. But it’s not that at all. It’s a real life of dedication. If you do it seriously, it’s a very dedicated life, and it’s unlike other jobs. There are some jobs where you’re done with your day’s work, and then you

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Without going into the moral implications of choosing "robots" over humans, virtual influencers can open up new social media channels for brands. Depending on the brand, VI marketing can be a great way to connect with audiences. It’s up to brands to decide what the trade-off is between messaging, having control over a virtual persona, a likely... See more

The most challenging products must EXPLAIN how something should be done (think Adobe Photoshop, where users must be find training on YouTube or elsewhere to engage — even initially—with the product). Having to explain your product is the least effective way to engage new users (and explains why products like Photoshop struggle to attract non-Pros).... See more

From Airbnb to Google to Spotify, this era has come to be defined by the commodification of accessible consumer (and now, even enterprise) brands.