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The same Internet that allows Netflix to help a small number of cinephiles discover an obscure documentary might also allow that filmmaker to be in touch with these same people directly, perhaps converting what Kelly termed “Lesser Fans” into “True Fans,” defined as those “who will purchase anything and everything you produce,” who “will drive 200... See more

Groups that are too much alike find it harder to keep learning, because each member is bringing less and less to the table. They spend too much time exploiting, and not enough time exploring.

There were two major pieces of native functionality that have been left out up until recently - payments and state.

Commerce brands are on average safer but smaller bets than marketplaces.