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By contrast, your intuition is a deep, driving force that is unwavering and steady. It is the center of your truest and deepest self. It’s what is, not what needs convincing.

These platforms have traditionally been built towards, let’s call it, “web two metrics.” Remember back in the web two days, we would talk about engagement, and we assumed that more clicks, more playback, more discussion was all positive. If those went up and to the right, our business model worked, and it meant people were happy. I think that it’s ... See more

What Ed’s saying is when you sit down for any creative session, the bad ideas come first. Instead of resisting them, write them down. As your brain sees more and more ideas, it begins to pattern match the interesting parts. Then, after a little while, the good ideas start to flow.