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So the larger question we might ask, then, is what advantage creators get from issuing social tokens as their fungible currency rather than not only NFTs but a currency like Ethereum. And there is a simple answer: these projects get to keep a number of the tokens for themselves, effectively issuing themselves free money out of thin air and watching... See more

To explore these three factors further, we will look at the trajectory of Lululemon, where the digital business grew 41% year over year and accounted for a third to top line revenue in the recent quarter. In contrast to many peers, namely Under Armour, the company’s omnichannel success has positioned it to break free of the “CAC is the new rent” pa... See more

The second wave of social is about having people be more conscious about building a graph that best matches the needs of what they want to get from that graph. Initially, importing from your contact/address book made sense. But now we can say that was a mistake. You don't need to follow all people you know on all services.

successive technologies have made celebrities more accessible to their fans, while also enabling more people to achieve fame and influence.