sari

These days, we get so much of our content in bite-sized, isolated bits — links in an email, tweets, Slack messages, blog posts. We consume information because it’s in front of us, rather than because it’s relevant for us. This continually present dynamic discourages reflection and thought. The future of content is about interfaces that can help us ... See more

Zebra IQ, for example, is a VIP membership platform where creators can try out experimental content on a smaller, devoted audience, as opposed to pursuing virality for the sake of ad impressions.

Yet just ~5% of advertising dollars target Boomers.

Over time our laws, mores, and ethics have slowly expanded the sphere of human empathy. Generally, humans originally identified themselves primarily via their families. The family clan was “us.” This declaration cast anyone outside of that intimacy as “other.” We had - and still have - different rules of behavior for those inside the circle of “us”... See more