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The inability to deal with criticism, even when it’s unwarranted, is a sure path to misery. The line between “protecting your honor” and “dangerously thin skin” is pale.

3. Make certain there is demand

This about how we build. Prototype for 1x means that we need to try lots of ideas. Some will work, most won’t. That’s ok, we’re trying to test ideas and iterate fast to figure out what the right solutions are.

Serving quizzes in real-time and gating continued learning based on your results, and recommending additional resources based on where you struggle.

The biggest risk to Substack isn’t that Gmail changes its algorithm or that readers set up automatic forwarding and share accounts. It’s that years from now, each author will have built up so much content that a reader can pay a 1 month subscription, download the archive, and be set on reading material.

Cool forms of media, on the contrary, require a good deal of audience participation. They generally give less information than hot forms of media, so it requires the audience to do what McLuhan calls filling in the gaps of the story. Examples of this could be something like a Skype or Zoom video discussion group where people can ask questions, stor... See more