-Recommend content algorithmically with an element of randomness: when algorithms do the searching for users, there are more opportunities for niches to thrive.
In 2010, 350 billion digital photos were taken. In 2020, we will capture 1.4 trillion. Of the top-ten free apps on the App Store, five treat the camera as the central object. Two others (Facebook and Messenger) rely on the content produced by cameras, though less directly.
Twitter is taking its user base, which no one publication could realistically reach or monetize on its own, and re-distributing their subscription fee across publications that no one user could ever support individually.