sari

Praise in public, criticize in private. If you’re praising someone’s behavior, let their team know! You are encouraging this behavior not just in them, but in all the people witnessing that praise. Criticizing someone’s behavior is an emotionally fraught moment. Don’t make it worse with an audience - they’ll be focused on what the audience thinks i... See more

"Nonsense," you might say. "At the end of the day, you need to sell something; narratives are not enough." But aren't they? Another difference between the old world and ours is that we no longer sell things. In the past, the content was used to sell stuff: Executives from manufacturing companies got their TV channel buddies to produce Soap Operas i... See more

Cultural influencers, who were considered influential because of their projected lifestyles, are being replaced by Community Stakeholders, discerned members of distinguished communities, who are influential because of their lived experiences.

Making work easier. This is the problem. So obsessed with getting to the answer, completing the project, producing a result which are all valid things, but not where the richness of the human experience lies.

Effective altruism involves billionaires creating various institutions to give away their money to charity in a manner they deem effective

Scarcity of content is not their strategy.

The ability to integrate real life experiences with digital capabilities and to draw the best of both physical and digital not only makes experiential retail more powerful, it also draws on this concept of Omnichannel (which we all know drives incrementality in sales and loyalty). With Mirror, Lululemon adds new consumer journeys to build these exp... See more