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With clearly defined quality criteria for all aspects of a product, it becomes a straightforward matter to judge which are the best clothes-or automobiles, wines, or hamburgers.

The difficulty describing itself is core to Slack’s challenges to date, and the idea that once companies start using Slack, they can’t live without it is core to its promise.

-Generally challenging to connect/create community with other fans.

One of the biggest storytelling “lessons” in the 20th and early 21th century was that audiences have an unending desire for “more” of the stories they already love.