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Using the product has a tangible impact on the user,

Past failures have tried to tackle demand aggregation rather than demand shaping.

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that

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The extraordinary success of a few internet companies has masked the embarrassing lack of major breakthroughs in other domains. There has been little improvement in the treatment of Alzheimer’s disease and other dementias, which affect nearly a third of all Americans over the age of eighty-five. There is still no cure for cancer. Life expectancy is... See more

The total number of full-time creators: 2 million. It breaks that number down accordingly:

My favorite examples of shooting your shot: 1. Elon Musk cold-calling rocket expert Jim Cantrell to convince him to help him colonize Mars in 65 words (the pitch worked). https://t.co/YSSmSDznVo

Source material are resources designed into the creation process that add value to the end production or help guide users towards a better creation end state. The recurring theme across all of them is they make all content more compelling, interesting, and expressive. Examples: Photos as background for texts, filters to make you look hawt, etc.