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If lululemon were buying a standalone hardware business, I’d be skeptical of their ability to turn it into a stream of subscription revenue. But Mirror immediately gives lululemon a monthly charge on consumers’ credit cards, something they didn’t have before.

Compare that to the gamer, who faces the prospect of having to compete in a shooter game against people who have paid to look superior to them, or have different levels of access or other perks thanks to crypto. There, the NFTs cannot be ignored — they’re warping the whole experience for everyone.

This trend has a long way to go, though. Making video games is colossally hard and expensive; you need to be a crazy genius indie game developer with ultra-high risk tolerance, or else a mega-corporation like Unity or Steam or Valve, to do it. Video games haven’t yet had their “creator revolution”.

people new to design tend to confuse an idea for the expression of an idea. Ideas are easy, because they don't rely on specifics. Expressing ideas is incredibly difficult, because doing it well requires a deep understanding of the medium that is only possible by having worked in it, such as understanding which methods to use where, identifying subt... See more