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A sales funnel is an analytical tool that allows you to understand how your potential customer decides to buy your goods or services, what motives they are guided by while making this purchase. The analysis of the sales funnel will allow you to prioritize and focus on the most valuable deals.

Slack, on the other hand, has Personal Utility (Direct) network effects inside of a company. People use PU(D) networks for essential communication with their personal or professional circles using their real identities.

Online events remind me a lot of ecommerce in about 1996. The software is raw and rough around the edges, and often doesn’t work very well, though that can get fixed. But more importantly, no-one quite knows what they should be building.

Google owns all the starting points. Just flipped open the laptop? Open Chrome. Need to find something? Google Search. Time to check your email? Gmail. Using a non-Apple smartphone? Android. Need to go somewhere? Google Maps / Waze. Looking for a video? Youtube. Need to work on something? Google Docs/Drive. And the list goes on.

To return to information overload: this means treating your "to read" pile like a river (a stream that flows past you, and from which you pluck a few choice items, here and there) instead of a bucket (which demands that you empty it). After all, you presumably don't feel overwhelmed by all the unread books in the British Library – and not because t

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