Sarah Wong

A strategy is your plan to win.

Bridging Movement 3-layer Theory of Change

• Layer 1 - Field Capacity: Strengthen the bridge-building field


• Layer 2 - Broad Mobilization: Mobilize target sectors and audiences


• Layer 3 - Societal Conditions: Shift social norms at scale

Instead of “shaming people for not being more involved,” they “make civic life as irresistible and joyous as possible.”

The way we tend to do engagement

on a project or departmental basis means that an attempt

at creating an infrastructure to support this collaboration

is limited to strict timelines and budgets. Each project

and department sets up its own systems and reinvents the

wheel, often finding itself competing with other projects and

departments to engage local

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The intensity of the pull is a factor of the fit (how good your product is at solving the user’s problem) AND initial market size (is it niche or broad) .