Sarah Salvatoriello

as a cis-gendered woman, all people that I encountered had to like me and feel happy and good. In turn, when other people either don’t like me, or my actions “made” them unhappy, an intense existential sense of panic sets in.

A brand is not a logo. A brand is a promise, a story and a shorthand. A brand tells us what to expect the next time we engage with you.

Being named Fred is not a brand. Fred is your name, not your promise. If you’re an unreliable, selfish hustler, that’s your brand.

There are so many people who don’t know what they want. And I think that, in this world, that’s the only thing you have to know — exactly what you want. ... Doing what you were born to do ... That’s the way to be happy.