Sarah Salvatoriello

A brand is not a logo. A brand is a promise, a story and a shorthand. A brand tells us what to expect the next time we engage with you.

Being named Fred is not a brand. Fred is your name, not your promise. If you’re an unreliable, selfish hustler, that’s your brand.

There are so many people who don’t know what they want. And I think that, in this world, that’s the only thing you have to know — exactly what you want. ... Doing what you were born to do ... That’s the way to be happy.

Arthur de Villemandy, co-founder of Capsule, during which I inquired about the tricks employed by his curators. He responded with remarkable clarity, stating, "Curation isn't about accumulating; it's about the art of non-choice. What truly matters is the overall coherence of the selections." This shift from FOMO (Fear of Missing Out) to NOMO... See more