Sarah Salvatoriello

If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.

as a cis-gendered woman, all people that I encountered had to like me and feel happy and good. In turn, when other people either don’t like me, or my actions “made” them unhappy, an intense existential sense of panic sets in.

I don’t have to care about algorithms if I have people who care about me. And I get people to care about me by first demonstrating that I care about them. Some people I’ve talked with over the years have said that this seems like “too much effort,” but I counter with “it’s effort that actually pays off over time, contrasted with... See more

A brand is not a logo. A brand is a promise, a story and a shorthand. A brand tells us what to expect the next time we engage with you.

Being named Fred is not a brand. Fred is your name, not your promise. If you’re an unreliable, selfish hustler, that’s your brand.