Sarah Salvatoriello
@sarahsalv
Sarah Salvatoriello
If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.
The Elegance of Nothing
A brand is not a logo. A brand is a promise, a story and a shorthand. A brand tells us what to expect the next time we engage with you.
Being named Fred is not a brand. Fred is your name, not your promise. If you’re an unreliable, selfish hustler, that’s your brand.
Being named Fred is not a brand. Fred is your name, not your promise. If you’re an unreliable, selfish hustler, that’s your brand.
Seth Godin • A branding exercise
Dad Thought His Small Child Was Asking About Nazis, But The Reality Is Much Stranger | Digg
Grant Brunnerdigg.com
The Amazing Simplicity of Hood Finch’s Illustrations ✏️
David Finch ( @hoodfinch ) is a Visual Artist and Filmmaker based in Los Angeles. He devoted himself to humor as a way to cope to the new reality that the Pandemic presented us.
One of the most captivating elements of Finch's artistry... See more
instagram.com
I don’t have to care about algorithms if I have people who care about me. And I get people to care about me by first demonstrating that I care about them. Some people I’ve talked with over the years have said that this seems like “too much effort,” but I counter with “it’s effort that actually pays off over time,
contrasted with... See more
Arthur de Villemandy, co-founder of Capsule, during which I inquired about the tricks employed by his curators. He responded with remarkable clarity, stating, "Curation isn't about accumulating; it's about the art of non-choice. What truly matters is the overall coherence of the selections." This shift from FOMO (Fear of Missing Out) to NOMO... See more
