Sarah Salvatoriello

A brand is not a logo. A brand is a promise, a story and a shorthand. A brand tells us what to expect the next time we engage with you.

Being named Fred is not a brand. Fred is your name, not your promise. If you’re an unreliable, selfish hustler, that’s your brand.

as a cis-gendered woman, all people that I encountered had to like me and feel happy and good. In turn, when other people either don’t like me, or my actions “made” them unhappy, an intense existential sense of panic sets in.

“Attention is the rarest and purest form of generosity.”

― Simone Weil