Sarah is a trend forecaster, futurist and social scientist with a background in studying youth culture and social media.
The Goop-ification that marked the last decade of consumerism (as exemplified by Gwyneth Paltrow’s feel-good nostrums) shows increasing signs of decay as shoppers, especially Gen Z, exhibit a more critical eye.
In a famous paper, ‘Are ideas getting harder to find?’, Nicholas Bloom and collaborators found that research productivity has been falling quite dramatically since the 1970s. Their data suggests that it now takes 18 times as many resources as it did then to work out how to double the number of transistors on a microchip.
Social psychologists have known for decades that people are motivated to work harder when others are watching. When they are observed, people run faster, are more creative, and think harder about problems.
The Hidden Cost of To-Do Lists: And yet, despite its theoretical rationality, even the most carefully captured, prioritized, and well-reviewed to-do list can’t always escape the scourge of unintended consequences. As soon as you put stuff on your to-do list, even a purely mental to-do list, you run the risk of awakening that inner coercion... See more
“In actual fact, [BeReal] is trapping us in an endless, 24-hour cycle – one in which every user knows that everyone else is carefully curating their casualness”