Sarah Owen

Known as Colour Alchemy, the dye has a formula is that it allows it to react directly to temperature and use different wavelengths of light to emphasize the color. Each color is described by the brand as “holographic” because microprisms in the formula shrink and expand to produce the different shades.

This coercion to extend every adventure as long as possible — the nostalgia continuum — is the connective tissue fastening past experiences to the logic of the “feed,” which cuts the flow of experience down into atomized parts that are readable to tech platforms, enshrines chapters in life to make them rankable, interactable, and presentable to you... See more

"According to the Outdoor Foundation, Americans went on 1 billion fewer outings in nature in 2018 compared with 2008."

“In actual fact, [BeReal] is trapping us in an endless, 24-hour cycle – one in which every user knows that everyone else is carefully curating their casualness”