Sarah is a trend forecaster, futurist and social scientist with a background in studying youth culture and social media.
The longer view is coming into human consciousness in part because of the radical danger of the immediate moment – which is that humanity might create a mass extinction event and wreck Earth’s biosphere for all the generations of humans to come, plus of course the many species that would be driven to extinction.
"The world is your body, you breathe it, drink it, eat it, it lives inside you, and you only live and think because this community is doing well. So: nature? You are nature, nature is you. Natural is what happens. The word is useless as a divide, there is no Human apart from Nature, you have no thoughts or feelings without your body, and the Earth... See more
Social psychologists have known for decades that people are motivated to work harder when others are watching. When they are observed, people run faster, are more creative, and think harder about problems.
The Goop-ification that marked the last decade of consumerism (as exemplified by Gwyneth Paltrow’s feel-good nostrums) shows increasing signs of decay as shoppers, especially Gen Z, exhibit a more critical eye.