Sarah Owen
@sarahowen
Sarah is a trend forecaster, futurist and social scientist with a background in studying youth culture and social media.
Sarah Owen
Relationships and Gen Z
The ‘Gen Z lab’ will employ 100 under-25s, in order to offer insight into the Gen Z consumer mindset
Edelman hires Gen Z cohort and appoints ‘ZEO’
Future of Work and
The social app might position itself as the anti-Instagram, but it’s really just another avenue for us to pretend our lives are a highlight reel.
Felicity Martin • BeReal and the non-stop urge to contentify our lives
"According to the Outdoor Foundation, Americans went on 1 billion fewer outings in nature in 2018 compared with 2008."