Sarah Owen

"According to the Outdoor Foundation, Americans went on 1 billion fewer outings in nature in 2018 compared with 2008."

We’re bringing everyone back to earth by building a perception-shifting experience & collaborative gathering place. Launching 2023 in Los Angeles, The Museum of Earth is a tactile, immersive destination to explore what Earth means to you.

The Goop-ification that marked the last decade of consumerism (as exemplified by Gwyneth Paltrow’s feel-good nostrums) shows increasing signs of decay as shoppers, especially Gen Z, exhibit a more critical eye.

Patricia de Vries, a research professor at Gerrit Rietveld Academie who has written about algorithmic anxiety, told me, “Just as the fear of heights is not about heights, algorithmic anxiety is not simply about algorithms.”

But locals quickly raised concerns about the project’s privacy implications and painted a grim picture of a company galvanizing economic development for the benefit of Silicon Valley rather than Canada.

The sound of gentrification is silence.