Sarah is a trend forecaster, futurist and social scientist with a background in studying youth culture and social media.
Nature and natural are words with particular weights that are perhaps not relevant now. We are part of a biosphere that sustains us. Half the DNA in your body is not human DNA, you are a biome like a swamp, with a particular balance or ecology that is hard to keep going – and indeed it will only go for a while after which it falls apart and you... See more
“In actual fact, [BeReal] is trapping us in an endless, 24-hour cycle – one in which every user knows that everyone else is carefully curating their casualness”
“Non-self-coercion” is the conceptual distillation of several converging threads of what you could call productivity criticism (if not outright backlash).
In a famous paper, ‘Are ideas getting harder to find?’, Nicholas Bloom and collaborators found that research productivity has been falling quite dramatically since the 1970s. Their data suggests that it now takes 18 times as many resources as it did then to work out how to double the number of transistors on a microchip.
“What’s aspirational has changed,” says Beth McGroarty, research director at the nonprofit Global Wellness Institute. Pressures to be perfectly happy, beautiful, and “healthy” are being replaced with a more realistic, relaxed, and less consumerist culture.
The longer view is coming into human consciousness in part because of the radical danger of the immediate moment – which is that humanity might create a mass extinction event and wreck Earth’s biosphere for all the generations of humans to come, plus of course the many species that would be driven to extinction.