Sarah is a trend forecaster, futurist and social scientist with a background in studying youth culture and social media.
Known as Colour Alchemy, the dye has a formula is that it allows it to react directly to temperature and use different wavelengths of light to emphasize the color. Each color is described by the brand as “holographic” because microprisms in the formula shrink and expand to produce the different shades.
Social psychologists have known for decades that people are motivated to work harder when others are watching. When they are observed, people run faster, are more creative, and think harder about problems.