The Goop-ification that marked the last decade of consumerism (as exemplified by Gwyneth Paltrow’s feel-good nostrums) shows increasing signs of decay as shoppers, especially Gen Z, exhibit a more critical eye.
What defines new relational stages today, given they’re always mixed together with old ones on platforms eager to keep you engaged? How do you mark a new “era” when you’re keeping tabs on the day-to-day lives of hundreds of people who will never tangibly occupy your day-to-day life again?