Sarah Owen

The Goop-ification that marked the last decade of consumerism (as exemplified by Gwyneth Paltrow’s feel-good nostrums) shows increasing signs of decay as shoppers, especially Gen Z, exhibit a more critical eye.

Social psychologists have known for decades that people are motivated to work harder when others are watching. When they are observed, people run faster, are more creative, and think harder about problems.

"According to the Outdoor Foundation, Americans went on 1 billion fewer outings in nature in 2018 compared with 2008."

"the percentage of Americans working outdoors fell from 90 percent at the beginning of the 19th century to less than 20 percent at the close of the 20th century."

Gen Z is the only generation to see recent declines in social media use, per Pew Research Center.

The Hidden Cost of To-Do Lists: And yet, despite its theoretical rationality, even the most carefully captured, prioritized, and well-reviewed to-do list can’t always escape the scourge of unintended consequences. As soon as you put stuff on your to-do list, even a purely mental to-do list, you run the risk of awakening that inner coercion... See more

"The world is your body, you breathe it, drink it, eat it, it lives inside you, and you only live and think because this community is doing well. So: nature? You are nature, nature is you. Natural is what happens. The word is useless as a divide, there is no Human apart from Nature, you have no thoughts or feelings without your body, and the Earth... See more