Sarah Owen

The ‘Gen Z lab’ will employ 100 under-25s, in order to offer insight into the Gen Z consumer mindset

This coercion to extend every adventure as long as possible — the nostalgia continuum — is the connective tissue fastening past experiences to the logic of the “feed,” which cuts the flow of experience down into atomized parts that are readable to tech platforms, enshrines chapters in life to make them rankable, interactable, and presentable to you... See more

"Today, 85 percent of adults say they spent more time outside when they were kids than children do today."

So far, the Libermans have traded around three per cent of their futures, which investors have valued at four hundred million dollars, or about a hundred million dollars per Liberman. They spent a few months in conversation with the Securities and Exchange Commission to list themselves on the stock market, which they hope to do by 2023.

The Goop-ification that marked the last decade of consumerism (as exemplified by Gwyneth Paltrow’s feel-good nostrums) shows increasing signs of decay as shoppers, especially Gen Z, exhibit a more critical eye.