Known as Colour Alchemy, the dye has a formula is that it allows it to react directly to temperature and use different wavelengths of light to emphasize the color. Each color is described by the brand as “holographic” because microprisms in the formula shrink and expand to produce the different shades.
People understand things through narratives, including the future. Everyone is the science fiction writer of their own life. When hoping for a good life, and thinking about what might bring that about, we are utopian writers; when fearful that bad things will happen, we are dystopian writers.
Lifestyle brand Hypebeast has collaborated with Jun Co, an apparel and lifestyle creation company, to launch the first Hypegolf store in Sarugaku-Cho Shibuya-ku, Tokyo, Japan.