Sarah Owen
@sarahowen
Sarah is a trend forecaster, futurist and social scientist with a background in studying youth culture and social media.
Sarah Owen
Edelman hires Gen Z cohort and appoints ‘ZEO’
https://www.campaignasia.com/author/evie-barrett/1196473campaignasia.com
Nature and natural are words with particular weights that are perhaps not relevant now. We are part of a biosphere that sustains us. Half the DNA in your body is not human DNA, you are a biome like a swamp, with a particular balance or ecology that is hard to keep going – and indeed it will only go for a while after which it falls apart and you... See more
Copenhagen Institute for Future Studies • Interview: Kim Stanley Robinson - Farsight
The Goop-ification that marked the last decade of consumerism (as exemplified by Gwyneth Paltrow’s feel-good nostrums) shows increasing signs of decay as shoppers, especially Gen Z, exhibit a more critical eye.
Rex Woodbury • The Goop-ification of wellness is on the way out (you can thank Gen Z)
Relationships and Gen Z
For some singles, a potential partner who isn’t working on their mental health is not an option.
New York Times • Seeking Relationship, Therapy Required
54% of these experts said that they expect by 2040 the metaverse WILL be a much-more-refined and truly fully-immersive, well-functioning aspect of daily life for a half billion or more people globally.