product partnerships at New_Public; previously community & growth @ Geneva
The system always balances its books eventually. The more we optimize individual experiences for frictionlessness, the more collectively dysfunctional our systems become. All three worlds are interlocked in this economy of friction
This is the economic story: friction has become a class experience . Wealth has always helped smooth over bumps - but when the physical world is such a mess and the digital world is so easy, it’s simple to curate the digital into the physical if you have money.
we have a world where friction gets automated out of experiences, aestheticized in curated lifestyles, and dumped onto underfunded infrastructure and overworked labor. The effort doesn't disappear; it just moves.
When a platform is designed to suppress your reach while amplifying extremists, staying isn’t pragmatic. It’s masochistic.
This all fundamentally misunderstands the nature of power on these platforms. Success on social media is about building community. And you can’t build community if someone else has all the control over how that community works.