Sam Blumenthal

Pinterest’s latest new social commerce update gives influencers the ability to add shopping links within its Instagram Stories-style Idea Pins post format. As of July 27, talent (which Pinterest calls creators) can disclose paid partnerships and add tags to featured products that are in the platform’s product catalog, which was expanded by a... See more

As online video platforms seek a business model beyond advertising, and short videos start to look more and more like commercials, it turns out that commerce may be video’s killer app. And not only could video apps become ecommerce apps, but all ecommerce apps may also have to become video apps. Various platforms from China show us how this can be... See more

Brands, agencies, and third-party sellers are pumping investment into Amazon Advertising. Targeting shoppers with ads on Amazon allows sellers to reach potential customers when they are ready to buy, and it’s a strategy most sellers employ already; 75% of sellers (first-party (1P), third-party (3P) and agency) use at least one type of Amazon... See more