Sam Blumenthal
@samblumenthal
Sam Blumenthal
Influencers do, in fact, affect the purchasing decision of many Gen Zers. Almost half of them purchased something based on an influencer’s recommendation, according to a 2020 study from Kantar.
Retail Dive • What's old is new: Brands craving connection with consumers turn to livestreaming
Tech and Startups | Anu Hariharan | Substack
anuhariharan.substack.com
According to Alibaba, as many as 400 company executives and 300 celebrities are holding livestreams during this year’s Singles Day. Pop singer Taylor Swift joined Chinese livestreaming megastar Huang Wei for a livestream last weekend ahead of Singles Day.
CNBC • Singles Day sales to get tremendous lift from livestream events, as U.S. retailers play catch-up
NYX Cosmetics chose Dignitas as a partner for “championing inclusivity and underrepresented groups,” said Yann Joffredo, NYX global brand president. “This partnership allows us to push the boundaries within entertainment and gaming as we celebrate women gamers within our global communities.”
Glossy • Esports and Twitch deepen ties to beauty
The new gaming features are integrated into the experience of browsing. The Treasure Spin appears at the top of a customer’s feed in the Tophatter app, and the skins they win are visible to all of the bidders on a particular product. “If you have time to spare and you’re looking for what to do in that time, we want to be top of mind in terms of a... See more
Michael Waters • Tophatter is bringing gamified commerce to the U.S.
Avataar
avataar.me
Computer Vision and
Swaypay wants retailers to pay you instead of paying Google, Facebook, and Amazon. Its mission is to bring financial empowerment back to retailers and shoppers alike by rerouting the billions of advertisement dollars back into shoppers' pockets as savings directly at the point of sale.