Sam Blumenthal
@samblumenthal
Sam Blumenthal
gamefi and
The brand is joining a growing contingent of beauty brands becoming active with esports and Twitch as gaming use skyrocketed during the pandemic. In 2021, 45% of gamers identify as female. Charlotte Tilbury announced its new partnership with the Girlgamer Esports Festival last week, while in June, NYX Professional Makeup became the official beauty... See more
Glossy • Esports and Twitch deepen ties to beauty
In the second phase, the Tipping Point, usually the growth efforts to focus on a set expert skills to scale rather than explore. If you are working on a product in real estate that competes with Redfin, the expert skill is probably figuring out how to capture high-intent traffic — like SEO/SEM. If you are working on social apps, it’s probably viral... See more
Andrew Chen • What to look for when you’re hiring a Head of Growth at andrewchen
