Sam Blumenthal

Once creators have earned consumers’ attention in a crowded bar called Twitch or Facebook, BYOA is the creator version of: “let’s get out of here, I know a spot😉”.  OnlyFans has grown on the back of Reddit as a free marketing channel, where adult content creators market themselves through popular R-rated subreddits. Reddit itself is not conducive... See more

In livestreaming e-commerce, however, AI hosts are still new players, according to experts from e-commerce platform Alibaba.

Already the norm in Asia, Coresight Research predicts that the livestream shopping market is poised to reach $6 billion this year and $25 billion by 2023. In the social media space, Facebook, TikTok and Google-owned YouTube are turning to e-commerce and affiliate marketing as another means of monetizing content creators, whose videos garner... See more