Sam Blumenthal

The company [NTWRK] has also partnered with J Balvin’s creative director (known as Milkman), along with brands such as Vans, Nike, Adidas and Foot Locker, which is also an investor. According to Fitzgibbons, onboarding the right sellers starts a “snowball effect” that prompts other sellers to join.  “The key to live commerce is truly interesting... See more

Platforms like Taobao, owned by Alibaba, and WeChat function as both hybrids of social media and eCommerce platforms, essentially offering users a plethora of services from microblogging, messaging and online shopping, all in one experience. This interconnected economy of services means that live stream shopping is simply an extension of the... See more

“Shopping is a sport in China,” said Coresight CEO Deborah Weinswig. “And this is a consumer who prides themselves on research before they buy something.”