Sam Blumenthal

The reality is,  all marketing spend, from PR to Facebook direct response ads, create a context that acquires a consumer.

In eCommerce, there is no such thing as 'direct response'. A user may interact or click on an ad, but more times than not, the transaction happens later. There is also no such thing as organic traffic or revenue.  Somewhere

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The core of the Pinduoduo experience is team purchase, where buyers form a group in order to receive discounts from suppliers. The user experience, as laid out in the graphic below, is as follows: (1) for each item, merchants decide two prices – one for individual purchase and one for team purchase. If the user opts for a team purchase, he or she... See more

From 2019 to 2020, deepfake videos grew 6,820x (!), from 14,678 videos to 100 million videos. They began to invade mainstream internet platforms. Tom Cruise, for example, isn’t on TikTok. But you’d be forgiven for thinking he is: the account @deeptomcruise posts (very convincing) deepfakes of Tom Cruise.