Sam Blumenthal
@samblumenthal
Sam Blumenthal
China Trends and
Web 3.0 and
Brands, agencies, and third-party sellers are pumping investment into Amazon Advertising. Targeting shoppers with ads on Amazon allows sellers to reach potential customers when they are ready to buy, and it’s a strategy most sellers employ already; 75% of sellers (first-party (1P), third-party (3P) and agency) use at least one type of Amazon... See more
JungleScout • Attention Required! | Cloudflare
Livestreaming e-commerce users in China came in at around 309 million as of June, roughly one-third of the total number of internet users in the country, according to a report released by China Internet Network Information Center in September.
China Daily • AI hosts fuel China's livestream shopping boom
Synthetic Media and
Shop LIT’s successful livestream formats include exclusive promotions, product launch announcements and seasonal sales, said Zhang. The platform is integrated with Shopify and can be accessed via the Shopify app store to list products. Each purchase on the app is fulfilled by the individual participating brand. While the app earns revenue from... See more
Glossy • Indie beauty brands embrace shoppable livestreaming
Human Behavior and
In a world of branded quasi-commodity products like coffee with little barriers to entry, the social interaction — or atmosphere of the store’s community — is ultimately what
differentiates a brand and creates defensibility.