Sam Blumenthal

The Importance of Stories, Euphoria, Self-Expression, Sexuality & Generational Tension

Not all ad dollars are equal. While an Amazon seller’s advertising success will obviously vary based on the product they sell and their ad budget, some ads and ad strategies do reveal higher return on ad spend: sponsored brands, close and loose match ad targeting, pricing within the $21-30 range, and implementing a fixed bidding strategy (depending... See more

Livestreaming as a medium is a conflation of a product as well as as a distribution channel. It exists on a spectrum of being pure entertainment on one-side and a new go-to-market strategies on the other, with different kinds of monetisation models for each side. While western startups have centred around the 'livestreaming as product' theme,... See more

Livestreaming: From Traffic Acquisition to Drive Sales. There are two main ways for brands to participate in livestreaming: the first is through familiar celebrities, and the second is through self-running livestream sessions.