Sam Blumenthal

According to Alibaba, as many as 400 company executives and 300 celebrities are holding livestreams during this year’s Singles Day. Pop singer Taylor Swift joined Chinese livestreaming megastar Huang Wei for a livestream last weekend ahead of Singles Day.

There’s no true equivalent to Taobao Live in America, and so the U.S. is still playing catch-up.

They are technically complex, but socially promiscuous in a way only much simpler digital things, such as plain text files or JPEGs, have been so far. As we’ve discussed, they’re also kinda content-free. They bear no necessary payloads, pointers, programmed affordances, or rights. All those things are optional extras. The NFT itself is just a token... See more

The average time users spend on Versihop has gone up 50% since the live video update, and the streams are generating a 4x higher conversion than the overall rate. Khan views video as a means of helping shoppers to discover the independent brands the platform specializes in. Verishop does not provide user or sales numbers, but its base is 80% female... See more