Sam Blumenthal
@samblumenthal
Sam Blumenthal
According to Alibaba, as many as 400 company executives and 300 celebrities are holding livestreams during this year’s Singles Day. Pop singer Taylor Swift joined Chinese livestreaming megastar Huang Wei for a livestream last weekend ahead of Singles Day.
CNBC • Singles Day sales to get tremendous lift from livestream events, as U.S. retailers play catch-up
Synthetic Media and
Consumer Social and
The Twitch channel for women’s esports festival Girlgamer typically broadcasts livestreams of its all-female competitions for games like League of Legends, Valorant, or Counter-Strike: Global Offensive. But on August 16, it will have something new: a Charlotte Tilbury beauty tutorial.
Glossy • Esports and Twitch deepen ties to beauty
Metaverse and