Sam Blumenthal

Another piece of CryptoKitties’ success was the story. CryptoKitties were adorable, shareable, and fun — and the idea of buying a $1,000 digital cat was so absurd that it made a great news story. Additionally, the smart contract’s overeager users “broke Ethereum”, which made for a story in and of itself. Since Ethereum can only process a limited... See more

The reality is,  all marketing spend, from PR to Facebook direct response ads, create a context that acquires a consumer.

In eCommerce, there is no such thing as 'direct response'. A user may interact or click on an ad, but more times than not, the transaction happens later. There is also no such thing as organic traffic or revenue.  Somewhere

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Inflation, Interest Rates, The War in Ukraine & Commodity Prices, Labor Markets and The Great Repricing