Sam Blumenthal
@samblumenthal
Sam Blumenthal
What's old is new: Brands craving connection with consumers turn to livestreaming
Retail Diveretaildive.com
Livestreaming and
Artificial intelligence, real results | Black Crow AI
blackcrow.ai
Access Denied
samsung.com
Pinterest’s latest new social commerce update gives influencers the ability to add shopping links within its Instagram Stories-style Idea Pins post format. As of July 27, talent (which Pinterest calls creators) can disclose paid partnerships and add tags to featured products that are in the platform’s product catalog, which was expanded by a... See more
Glossy • Pinterest doubles down on social commerce
Nifty Island
niftyisland.com
Web 3.0 and
Topsort - Auction-based advertising made simple
topsort.com
Gatsby - Community At Scale
gatsby.ai
The backdrop for Tophatter’s new approach is gaming’s overall rise in the U.S., which has pushed retailers and brands to experiment with gaming-adjacent platforms like Twitch. (Twitch has nearly tripled the number of monthly broadcasts it has hosted since 2019, bringing it up to 9.7 million monthly streams today.) In-game transactions, called... See more
Michael Waters • Tophatter is bringing gamified commerce to the U.S.
Instagram’s livestream shopping feature is now over a year old, and beauty brand adoption has become widespread. On September 19, Instagram concluded its “10+ Days of Live Shopping” campaign featuring a range of consumer brands, including many in the beauty and fashion categories. Beauty participants included one of the first Instagram livestream... See more