Sam Blumenthal

“A major trend going forward will be elevated livestream experiences,” said Alibaba Group Vice President Yu Feng, who oversees content e-commerce at Taobao. “More and more consumers have adopted livestreaming as a way to shop. It has become an irreversible trend and, at the same time, an increasingly competitive space.”

Through computer vision-powered object detection, hair pattern search enables Pinners to refine hair searches by six different hair patterns: protective, coily, curly, wavy, straight, and shaved/bald. Over the coming weeks, Pinners can search for a broad hair term like "summer hairstyles,” "glam hair,” or "short hair,” and narrow their results by... See more

According to Gordon, what makes mystery boxes such effective marketing is not only that “people love mystery” — it’s also that the experience of unboxing is so shareable and reproduceable. When someone watches a 5 Surprise unboxing on TikTok, he said, “people then want to experience that for themselves.”