Sam Blumenthal

How to win on TikTok: • Use Caution With #SponCon. Influencers and consumers on TikTok tend to be distrustful of content that appears overly transactional, so it’s important for brands to prioritize inspiring authentic enthusiasm, rather than leaning heavily on sponsored activities. When possible, use paid activations to elicit an organic response,... See more

Miko embodies the rise of “VTubers” (Virtual YouTubers), a catchall term for online creators who digitally obscure their faces and bodies. But more broadly, Miko embodies a nascent, but fascinating space: synthetic media.