Sam Blumenthal

On his blog, gaming company founder Kyle Russell envisioned a successor to Marvel’s cinematic universe popping up on a project like Loot: Assuming the project’s originators went with the direction of the Loot zeitgeist, all of this would be [intellectual property] that could be re-used and remixed by anyone. That might sounds crazy — isn’t the... See more

In web3 social, users own their identity, data, and the content they create for apps and protocols. Web3 social is a springboard into the world of DAOs (Distributed Autonomous Organizations), platformless social networks. Finally, it’s a new era for social media where users own the networks and protocols and create positive externalities for... See more

Livestream shopping is an emerging trend that combines livestreaming, a feature that can be found on a majority of social media platforms, with the ability to purchase products directly from the livestream. In this way, it provides consumers with a more engaging experience than just clicking and filling a virtual shopping cart. Livestream shopping... See more

The platform has been making the case that these features can lead to more beauty purchases. According to Kanai, 87% of users searching for beauty terms are “actively considering beauty and personal care products to purchase.” Usage of Pinterest shopping tools surged by 350% in 2020 as social shopping interest took off during the pandemic. Its... See more

An Analysis of LTV/CAC in Offline Channels

The daily check-in is a feature, prominently featured in the centre of the home page. It encourages daily usage by rewarding users with redeemable points each time he or she checks into Pinduoduo. The user experience is laid out in the image below. First, the user clicks the yellow icon to administer a check-in. Each time the user checks-in they... See more