Sam Blumenthal

Ideally, engineers will focus on consumer insights as soon as the first reviews and ratings get posted. Does a product feature seem to incite almost universal wrath or lengthy complaints? Do the most positive reviews tend to dwell on certain elements? If engineers understand the customer’s viewpoint, they can set priorities and make corrections... See more

• Let Influencers Run the Show. Because TikTok celebrates and rewards creativity, brands eager to stand out on the platform shouldn’t limit influencers’ artistic liberty. Instead, follow Valentino’s lead by letting content creators take the reins when it comes to planning and producing videos. The resulting content will feel more in keeping with... See more

They are technically complex, but socially promiscuous in a way only much simpler digital things, such as plain text files or JPEGs, have been so far. As we’ve discussed, they’re also kinda content-free. They bear no necessary payloads, pointers, programmed affordances, or rights. All those things are optional extras. The NFT itself is just a token... See more