Sam Blumenthal

Because ecommerce is such a big market, there have been many attempts to do pieces of what Swaypay is going. There are platforms and agencies like Tribe that match influencers with brands, and there’s a growing number of alternative payments solutions that offer customers a different way to pay at checkout. No one currently does both, and that’s... See more

There are large indicators that there is major demand for more sophisticated social commerce in the US marketplace already. An obvious example of this is Instagram, which has over one billion users and is now, arguably, one of the world’s largest social shopping platforms. Similarly to Pinduoduo, Instagram has fostered a browsing-based feed from... See more

As online video platforms seek a business model beyond advertising, and short videos start to look more and more like commercials, it turns out that commerce may be video’s killer app. And not only could video apps become ecommerce apps, but all ecommerce apps may also have to become video apps. Various platforms from China show us how this can be... See more