Sam Blumenthal

What’s the biggest mistake that founders make in hiring their Head of Growth? In my opinion, it’s when the founders are trying to abdicate responsibility for their growth efforts, and hoping that a magical hire solves everything. The problem is, a startup’s growth is so fundamental that the founders have to take it on themselves. The buck stops at... See more

Social DAOs: Users form communities over shared sets of values and interests. Social DAOs give the community the ability to coordinate towards a mission, program roles, and incentivize contributors. One use case could be a Creator-fan club that co-creates content and grows brand value together.

Ideally, engineers will focus on consumer insights as soon as the first reviews and ratings get posted. Does a product feature seem to incite almost universal wrath or lengthy complaints? Do the most positive reviews tend to dwell on certain elements? If engineers understand the customer’s viewpoint, they can set priorities and make corrections... See more

'Livestreaming as a distribution channel' monetisation strategies  This is what an e-commerce livestream looks like on Taobao:  The livestream host is showing off the new skirt while reading comments from viewers about how the clothes will fit on different frames. Clicking on the basket sign takes me to a check-out while the stream is still... See more

Pinterest has rolled out its latest advancement in inclusive beauty search to serve the millions of people that use Pinterest for hair and beauty inspiration. Following AR Try on and skin tone ranges, the platform unveiled a first-of-its-kind technology with Black, Brown, and Latinx Pinners in mind that empowers users to search for hair inspiration... See more

• Embrace Opportunities for Edutainment. TikTok’s short-form video format isn’t just addictive—it offers brands a unique opportunity to educate consumers about their products. Additionally, teaming up with TikTok beauty and fashion experts, à la The Inkey List, can help brands build credibility and win over potential skeptics.