Sam Blumenthal

It's a digital age QVC but with the added FOMO that the other thousand viewers could buy out the stock before you get there. Driven by a fear of counterfeit goods and a demand for experiential retail, viewers love the instant gratification of seeing the product in action then immediately buying it. The backdrop to the buying frenzy is a holistic... See more

Retailers respond to Swaypay because by offering discounts in exchange for social sharing, they can increase conversion at checkout, acquire new shoppers while generating margin on the first sale, and drive stickiness by working with shoppers. The shopper wins, the retailer wins, Google and Facebook lose (a little).  Currently, Swaypay works with... See more

On the flip side with regard to Miquela, some may argue, is that she’s more real than many ’real’ influencers. For starters, she acknowledges that she is a robot. And she speaks the truth. She was brought to life around the same time the world realized how detrimental social media could be. She makes us question what is real and our parameters of... See more