Sam Blumenthal

The total scale of the country's livestreaming e-commerce industry reached 433.8 billion yuan (about 65.69 billion U.S. dollars) in 2019 and is expected to double by the end of 2020, a report by global accounting firm KPMG and AliResearch showed.

Platforms like Taobao, owned by Alibaba, and WeChat function as both hybrids of social media and eCommerce platforms, essentially offering users a plethora of services from microblogging, messaging and online shopping, all in one experience. This interconnected economy of services means that live stream shopping is simply an extension of the... See more

In web3 social, users own their identity, data, and the content they create for apps and protocols. Web3 social is a springboard into the world of DAOs (Distributed Autonomous Organizations), platformless social networks. Finally, it’s a new era for social media where users own the networks and protocols and create positive externalities for... See more

There’s no true equivalent to Taobao Live in America, and so the U.S. is still playing catch-up.

Livestreaming e-commerce users in China came in at around 309 million as of June, roughly one-third of the total number of internet users in the country, according to a report released by China Internet Network Information Center in September.