Sam Blumenthal

Instagram’s livestream shopping feature is now over a year old, and beauty brand adoption has become widespread.  On September 19, Instagram concluded its “10+ Days of Live Shopping” campaign featuring a range of consumer brands, including many in the beauty and fashion categories. Beauty participants included one of the first Instagram livestream... See more

The average time users spend on Versihop has gone up 50% since the live video update, and the streams are generating a 4x higher conversion than the overall rate. Khan views video as a means of helping shoppers to discover the independent brands the platform specializes in. Verishop does not provide user or sales numbers, but its base is 80% female... See more