Sam Blumenthal

There are large indicators that there is major demand for more sophisticated social commerce in the US marketplace already. An obvious example of this is Instagram, which has over one billion users and is now, arguably, one of the world’s largest social shopping platforms. Similarly to Pinduoduo, Instagram has fostered a browsing-based feed from... See more

While this motivation may be latent—even subconscious, for most—in the U.S., it’s an economic driver that’s well understood in China, fueling a thriving video ecommerce market. In Asia, the powerful force of video entertainment shopping has spawned a livestream ecommerce industry akin to professional movie production. It’s more than a place where... See more