Sam Blumenthal

The daily check-in is a simple yet brilliant feature that encourages users to engage with Pinduoduo on a daily basis. While each check-in does not generate revenue for Pinduoduo, the product experience eventually ties back to commerce if/when users redeem their vouchers. This theoretically should yield a higher customer lifetime value for... See more

When it comes to liquidity, the use of most points and rewards is limited to their respective brand ecosystem; consumers cannot redeem them at another company. Hotel brands such as Hilton, Hyatt and Marriott allow points to be used like cash within a certain threshold. However, this is only permitted during hotel stays — and in most cases, points... See more

An Analysis of LTV/CAC in Offline Channels

Far too often, the money that companies spend on digital marketing is just lit on fire. All the companies are competing for all of the same shoppers using higher bids as their only advantage.  Swaypay flips that on its head. It amplifies an existing behavior - people telling friends about the things they bought - and rewards shoppers for doing so.... See more