Sam Blumenthal

Slated to roll out soon, the upgraded “live stores” will be highly customizable, the platform said. Brands will be able to display their streams prominently on their store homepage and can also tailor special experiences for different tiers of customers. For example, they can create invite-only VIP programs and interactive features and vouchers tha... See more

Synthetic media allows brands to have lifelike digital mascots. Instead of an animated Ronald McDonald, customers could interact with a virtual recreation.  Digital characters will also populate stores: imagine a virtual person taking your order at a fast food drive-thru or answering your questions at the Apple Store. Artificial intelligence w... See more

In its Synthetic Media Landscape report, Samsung Next argues that synthetic media is the third evolutionary stage of media: 1.  The Past: Old Media. Enabled mass distribution for a select few through TV, radio, and print. Enabling Technology: Broadcasting. 2.  The Present: New Media. Enabled democratized distribution for everyone through ... See more