Robin Good
@robingood
The *curation guy* - indie author, speaker, advisor - focus on empowering subject-matter experts, artists, creators.
robingood.substack.comRobin Good
@robingood
Marsh lays out several prerequisites for the person curating a digital exhibition. First and foremost, they need a “willingness to engage with [their] content on a level deep enough to perceive its meaning and significance." Understanding the audience, including “what they would find interesting, valuable, or compelling," is also critical. Further,... See more
Curating requires:
1. knowing deeply what’s being curated
2. understanding who you are curating for
3. intentionality and creativity
Algorithmic mediocrity has triggered a renaissance of human discernment, with consumers seeking trusted curators, insider communities, and editorial voices that offer genuine discovery.
What the sommeliers figured out, before the rest of us eventually do, is that value is not in giving people more information. It’s in giving them confidence in a moment of uncertainty, making them feel like connoisseurs even if this is the first sip they’ve ever had.