The shift isn’t just about the aesthetic, it’s structural. As loneliness become endemic and public life becomes performative, people seek spaces with intention, coherence, and shared values. Curators, whether they’re running book clubs, shaping playlists, hosting salons, or steering micro-communities, they are steeping into a vacuum left by... See more
The 2025 tastemaker navigates this tension with remarkable dexterity. They aren't anti-digital but post-digital, using online tools with intention rather than compulsion. The crucial distinction lies in their relationship with attention: Internet Cool seeks it desperately; Scene Cool appears indifferent. This studied indifference isn't affectation... See more
Consumption is easy. It’s loud, fast, and often insecure. Taste is slower. It’s edited. It builds over time. It requires knowing yourself well enough to say no more often than yes. It asks what deserves permanence instead of what photographs well.
I am noticing how maxed out people’s mental bandwidth is these days- for every online creator the struggle is very real (subscription fatigue & co.)
Many of us still want to read, comment and engage, but there’s simply too much of everything all the time. And so we mentally “save” it all for “later” that never arrives.
" The gap: Most thought leadership frameworks focus on positioning (how to be seen) rather than generativity (how to produce genuinely new ideas).
The unexplored space is epistemic entrepreneurship—systematically creating knowledge that didn't exist before, not just repackaging or positioning existing knowledge more cleverly.
What we need is more support for the act of curation itself: Not just paying online creators for their content, but paying curators, sustaining the people who find what you like.