Robin Good

This bet—that domain-specific human expertise matters more than volume of human annotation—represents one theory of how to maintain quality in an increasingly synthetic information environment.

They belong to the class that decides what matters.

AI practitioners can cultivate trustworthiness and embody that character in their work. This, I suggest, will ripple out into improved trustworthiness and greater trust in the AI products being built

Unlike vertical search aggregators, boutique search engines feel less like the Yellow Pages and more like texting your friends to ask for a recommendation. They have constrained supply, which is the foundation for their biggest moat: trust .

The curator of the digital world is positioned as mediator and tastemaker, using content created elsewhere as raw material for the making of meaning.

V – Brand is an environment

Stop thinking of your brand as a profile picture and social media bio.

Brand is an environment where people come to transform.

Brand is the little world you are inviting others into.

Next come the megalomaniacs , who may be talented and motivated, but are bedeviled by a deadly overconfidence that ultimately renders them careless and unrigorous in their work. Cajal writes:

People with this type of failure are characterized by noble and winning traits. They study a great deal, but love personal activities as well. They worship

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The "Writing Like You Talk" Principle: For curators and creators, building a connection and trust with an audience involves writing in a conversational tone, which mirrors the way people talk in their own heads, making the information feel more personal and credible