Robin Good

As content multiplies, the challenge isn’t access; it’s orientation. We don’t need more input; we need better filters. That’s where the curator comes in: not just as a tastemaker, but as a trusted lens in a world of endless noise.

Armed with a traditional film background, we faced a dilemma: shed the principles of our training to feed the algorithm's insatiable appetite for content, or hold fast to our ideals and risk missing out. Multiply output for likes and follows, or cultivate vision for something that seemed very distant, unpredictable, and way harder to reach. It was... See more

Technology treats the process of consuming and the process of creating as distinctly different, when the reality is that for our brains, the process of absorbing a book is not all too different from the process of producing one. We are always seeking new connections, combining and recombining old ideas to produce new ones. So why is it that we... See more

In the age of infinite information, the competitive advantage isn't knowledge—it's wisdom. Not those who know the most, but those who can discern what matters. Not processing power, but purpose. Those who can extract meaning, connect dots across domains, and make wise decisions despite uncertainty are more likely to thrive.

So forget the funnel for a moment.

Forget the persona, the pixel, the platform.

Ask yourself instead:

“Who already trusts us — and why?”

“Who doesn’t — and what did we do to lose it?”

But taste requires subtraction. It means not participating in every viral moment. It means not resharing something just because it’s getting attention. It means opting out of the churn.

That doesn’t mean being contrarian for the sake of it. It means noticing when the culture’s default setting no longer reflects what’s true for you—and walking away.