Robin Good

As content multiplies, the challenge isn’t access; it’s orientation. We don’t need more input; we need better filters. That’s where the curator comes in: not just as a tastemaker, but as a trusted lens in a world of endless noise.

The shift isn’t just about the aesthetic, it’s structural. As loneliness become endemic and public life becomes performative, people seek spaces with intention, coherence, and shared values. Curators, whether they’re running book clubs, shaping playlists, hosting salons, or steering micro-communities, they are steeping into a vacuum left by... See more

Lessons for Managing Today's Overwhelm:

History shows that successful adaptation requires taking active control of information filters rather than passively accepting them. Just as Renaissance scholars developed personal commonplace books to organize knowledge, and early internet users created bookmarking systems before Google dominated search, we... See more

The 2025 tastemaker navigates this tension with remarkable dexterity. They aren't anti-digital but post-digital, using online tools with intention rather than compulsion. The crucial distinction lies in their relationship with attention: Internet Cool seeks it desperately; Scene Cool appears indifferent. This studied indifference isn't affectation... See more

Music

Disorganized information is just noise .

Organized info, contextualized for a specific audience / need is music .

It feels right. (By def it matches an audience's specific interests/problems.)

It has a cool sound. (Brings non-obvious insights (new melodies).)

It’s infinite. (Helps me discover and appreciate more music and artists.)

Unlike vertical search aggregators, boutique search engines feel less like the Yellow Pages and more like texting your friends to ask for a recommendation. They have constrained supply, which is the foundation for their biggest moat: trust .

Go for the Insights

Analyzing things and extracting valuable insights by closely inspecting something is a road I’d recommend for those who want to stand out from their peers.

Those “things” could be thoughts and ideas from people you admire.

What you do is, you take one key idea from someone and you analyze to: a) expose something that otherwise... See more

less noise, more depth. Less content, more context.

Because in a world where everything is available, the real value is knowing what actually matters.

"The #1 best practice for thought leadership is having a genuine, falsifiable point of view that risks being wrong.

Most "thought leaders" synthesize safe consensus. Real thought leadership stakes a claim others can disagree with, test, and potentially disprove. This creates productive tension that attracts attention, invites debate, and forces you... See more