Robin Good

The curator relationship operates at a fundamentally different psychological level than advertising. An algorithm might know you like blue Oxford shirts, but a tastemaker knows why a particular blue Oxford matters in a lineage of blue Oxfords. This contextual knowing, placing objects in historical and cultural frameworks rather than recommendation... See more

One of my (many) contrarian beliefs is that we do not have strong enough preferences. We often blame social media or the speed of information as the reason why we’re easily distracted, but the real reason behind our inability to focus has less to do with the sheer quantity of media and more to do with our laziness when it comes to distinguishing... See more

“And now you ask in your heart, ‘How shall we distinguish that which is good in pleasure from that which is not good?’

Go to your fields and your gardens, and you shall learn that it is the pleasure of the bee to gather honey of the flower,

But it is also the pleasure of the flower to yield its honey to the bee.

For to the bee a flower is a fountain... See more

“ True curation is a quiet rebellion. Amidst all the social noise, top curators are trying to slow down, be intentional, and curate what actually matters. Not what’s trending, but what resonates and links to a true insight. It’s also become more personal. People don’t want mass taste, they want someone whose lens they trust. ”

That shift - from mass... See more

In the age of infinite information, the competitive advantage isn't knowledge—it's wisdom. Not those who know the most, but those who can discern what matters. Not processing power, but purpose. Those who can extract meaning, connect dots across domains, and make wise decisions despite uncertainty are more likely to thrive.

Your unique perspective comes how you make connections with what interests you.

"We'll know our disinformation program is complete when everything the American public believes is false." - William J. Casey, CIA Director (1981)

Meaning emerges not from avoiding struggle but from choosing struggle that serves something larger than yourself.

"The most credible form of advertising comes straight from the people we know and trust. Eighty-three percent of online respondents in 60 countries say they trust the recommendations of friends and family". - Nielsen 2015