Robin Good

Curation is an act of illuminating [something that is not us].

what really moves the needle: how you encode, capture, and curate expertise — the contexts, mental models, and frameworks that allow your human creativity soar alongside the machine.

When we step into the conversational paradigm, our job is no longer to be an Expert, monologuing in a way that conveys our Unimpeachable Authority. It's not to Create Content that competes for mindshare in the attention marketplace. Our job is to notice what stirs our spirit a little bit, piques our curiosity, and then breathe life into it through... See more

Build systems and cultures that embrace a tradition of criticism, remixing, and error correction.

Taste is discernment expressed: informed judgment plus the courage to show it. It only exists once you make a choice. ‘Discernment’ as in having a judgment based on a strong set of references, understanding the differences between things, and being able to articulate why you like or dislike something. ‘Expressed’ as in you have to make choices;You... See more

Your unique perspective comes how you make connections with what interests you.

We're living through transformation so rapid that yesterday's breakthrough becomes today's infrastructure becomes tomorrow's archaeological curiosity becomes next week's "remember when" meme.

For brands, archives serve a parallel function: heritage as intellectual capital. Referencing your own past demonstrates institutional depth, creative continuity, and legitimacy that new brands cannot manufacture. In a world of conglomerate acquisitions and proliferating labels, archives prove you were there first. And that you still matter today.