Robin Good

"The most effective thought leadership strategy is contrarian specificity: take a clear, defensible position that challenges conventional wisdom in your domain, then back it with original frameworks, data, or lived experience others can't replicate.

Most thought leaders fail by being either too agreeable (becoming background noise) or contrarian... See more

AI augmentation is a future requirement, but remain mindful of what’s outsourced. Going forward, we need more demanding journeys than we do mindless shortcuts. Shortcuts rarely yield fun, stories or lessons. If it's easy, it likely isn’t worthwhile.

This is how personal vision becomes shared reality. When you build from what feels deeply true to you, your perspective becomes a lens through which others start seeing their own possibilities.

Your struggles become their stepping stones. Your discoveries become their doorways. Your journey becomes their map.

And here's what makes this approach... See more

If effort is now diminished, if it can be hidden, and proof can or soon will be gamed too, if transparency itself can be performed — what’s left?

The only thing left that can’t be gamed is wanting something badly enough that it shows. Desire is the closest thing to proof of authenticity we have left.

Desire resists this because it’s too... See more

Algorithms reward instant gratification, though your audience may prefer more depth and insights.

To stay visible, focus on synthesizing without losing depth.

Marketing is the great killer of any artistic endeavor.