Unlike influencers, curators do not lead with self-exposure, but with interpretation. A curator’s authority comes not from personal relatability, but from perspective, context, discernment, and intellectual labour that has since been lacking in recent social media years.
In 1997, Malcolm Gladwell published his piece The Coolhunt, investigating the process of looking for new fashion trends at street level.
According to Gladwell, the coolhunter plays a major social role in spreading trends. Coolhunters were “the first to realize... that social status didn’t lay where Madison Avenue had said it lay in the 1950s and... See more
So when we wonder where all the websites have gone, know it’s the curators we’re nostalgic for because the curators showed us the best the web had to offer once upon a time. And the curators— the tenders, aggregators, collectors, and connectors— can bring us back to something better. Because it’s still out there, we just have to find it.
AI drives the cost of words to zero. The market floods. Consequently, the premium on Authenticity—on blood and bone—skyrockets. The web fills with synthetic noise. Curation becomes the only moat.
We are not just fighting bad content. We are entering a new age where being human is no longer the default—it is a luxury product. The future belongs to... See more
Every time you choose something because it feels right (not because it’s trending) you strengthen that inner compass that says, I can rely on my own discernment.
Why are we futuring to find solutions to the problems created by extrapolative, exponential, and extractive systems, when we should be futuring to imagine emerging novelty and construct transformative realities that would allow us to elevate our human, planetary, and universal experience above and beyond those systems?