Robin Good
@robingood
Robin Good
@robingood
Curation as a bridge
What the sommeliers figured out, before the rest of us eventually do, is that value is not in giving people more information. It’s in giving them confidence in a moment of uncertainty, making them feel like connoisseurs even if this is the first sip they’ve ever had.
Temptation is always strong to try something completely different.
But you’re able to add the most value if you can stick to one thing and go deeper and deeper.
Source: Jakob Greenfeld - https://brainstorms.substack.com/p/business-brainstorms-my-favorite-7c6
Replace every single instance of “synthesised strategists” with “curators” and everything will make much more sense.