Collections

Notetaking5
Robin Harford

When taking notes, only record thoughts you’ve already metabolised, not unprocessed inputs you’ll never use. No highlighting. No copy and paste. Every

Storage is not wisdom. David Hieatt

"If more information was the answer, then we'd all be billionaires with perfect abs." - Derek Sivers

“We are drowning in information, while starving for wisdom. The world henceforth will be run by synthesizers, people able to put together the right in

Soulcraft1
Robin Harford

Some moments are simply too vast to be reduced to a single explanation—whether scientific, philosophical, or spiritual. And the meaning of things is o

Seeing into the soul of the world2
Robin Harford

“I have a theory that the moment one gives close attention to anything, even a blade of grass, it becomes a mysterious, awesome, indescribably magnifi

Under the right conditions, even ordinary experiences can be infused with a sense of the supernatural. The milky rays of sunlight that beam through a

Music6
Robin Harford

Wabi Sabi: Finding Beauty in Life's Imperfections through Sound

Who Is It For3
Robin Harford

We have conducted hundreds of segmentation studies for companies in dozens of industries and have concluded that the differences in people’s needs do

Digital media has exploded consumer options, and made demographics less predictive of human behavior. Now, psychographics work better. The differences

Who do you want your customers to become?7
Robin Harford

You can learn to see how human beings dream, decide, and act. And if you help them become better versions of themselves, the ones they seek to be, you

Customers must “do” something to “become” something.

A few important questions we have to ask ourselves when we’re representing our brand are: Who does our customer want to become? What kind of person do

And the key thing to internalise is that the customer does not care about your writing, or about your product. A customer does not buy your product be

Finding Your Voice or The Art of Being Yourself3
Robin Harford

Sometimes you have to play a long time to be able to play like yourself. Miles Davis

Damn the rules, it’s the feeling that counts. John Coltrane

Holding every rule as breakable is a healthy way to live as an artist. It loosens constraints that promote a predictable sameness in our working metho

Plastic Shamans1
Robin Harford

Authenticity of Láné Sáan Moonwalker The consensus regarding Grandmother Láné Sáan Moonwalker depends heavily on the circles you look into. Because th

Day 311
Robin Harford

As my notional breakdown of mind-states suggests, you’d have to be a deranged messiah or a murderous psychotic to maintain a global circle of concern

Interconnection4
Robin Harford

A flower is a temporary manifestation created by interconnected, non-flower elements—like sunshine, rain, and soil—meaning the entire universe is pres

I want to start with a quote from writer, activist, and teacher, Thich Nhat Hanh. In Being Peace, he writes: “If you are a poet, you will see clearly

Sympoiesis is this process of recognizing that I am because you are. And you, whoever you are: a mushroom, bacteria, a pine tree, a river stream, a ce

Buddhism teaches that because nothing exists independently, nothing can be blamed independently either.Suffering is not a personal failure. It is a co

Attention41
Robin Harford

There comes a moment in life, often in the quietest of hours, when one realizes that the world will continue on its wayward course, indifferent to our

Be still with yourself until the object of your attention affirms your presence. Minor White

Paint the atmosphere and its complementary. Gwen Jones, private note, December 1931

We’ve forgotten that photography’s real gift is slowness. The act of framing forces you to notice. Not just what’s in front of you, but what’s been th

Embodiment2
Robin Harford

The prevailing educational philosophies, regrettably, continue to emphasise and value conceptual, intellectual, and verbal knowledge over the tacit an

Topography15
Robin Harford

It is rooted in part in a Situationist notion of subverting the existing conditions through aimless drifting (the famous dérive) and using the city wi

Creativity 1018
Robin Harford

At the beginning of any writing project if ease ance before the minds eye tutous memories of a dream, and vaporous vague shapes take on human form and

The inspiration for the book shop I found myself in is Morioka Shoten, “a single room with a single book” store, in Tokyo. It sells only one book. Mor

The process of creation matters more than the result. The value will be in the proof of humanity-inspiration, messy thinking, pain. Sari Azout

Growing a movement3
Robin Harford

Nature is the new nightclub. Roisner

Think like farmers/foragers who understand that real change grows from the ground up, not from algorithmns. Roisner

Build a deeper circle not a tribe. Robin Harford

Art5
Robin Harford

Copyright is, and always has been, a compromise between incentivising creators and increasing social welfare by promoting cultural participation, shar

All painters and poets are born phenomenologists. JH van den Berg

A revolution of the senses1
Robin Harford

If a revolt is to come, it will have to come from the five senses. Michael Serres

It's satire for fucks sake!1
Robin Harford
World-Building2
Robin Harford

I believe that the best marketing in the world is marketing that is mostly invisible to the person interacting with it. Andre Chaperon

Harper represents an earlier version of ourselves — a lived past, an imprint of our journey. They carry the burden we once carried, the nontrivial pro

Systems Thinking For Those With An Unsound Mind4
Robin Harford

Insight #1 — businesses are systems from which results emerge from the relationships among the essential parts.

Insight #2 — awareness, engagement, and conversion are all necessary, but none of them individually is sufficient to produce the results we want on th

Insight #3 — success is measured subjectively by the number of happy customers our business system creates. A happy customer is someone who is left si

The performance of the whole is never the sum of the performance of the parts taken separately; it’s the product of their interactions. (…) Improving