Collections

Zen in the Art of Advertising1
Robin Harford

If it’s complicated, it sounds more sophisticated, and they can sell you 'sounds-good-in-theory' shit. In the meantime your art suffers, your business

Domei Writing Prompts1
Robin Harford

Voluntary attention is freedom; automatic attention is servitude. Robin Harford

Existential Individualiam3
Robin Harford

Politics is for unthinking dullards. People who would rather choose a prepackaged identity rather than think for themselves. Robin Harford

In forming opinions and casting votes, people are motivated much less by political ideology than by group identity.45 Opinions emerge from affiliation

Politics is a substitute religion.

When everyone else zigs, you zag.1
Robin Harford
Hope in a hopeless world1
Robin Harford

I do think that if I had to choose one word to which hope can be tied it is hospitality. Ivan Illich

Copywriting4
Robin Harford

We don’t choose the whiskey, we choose the image. - David Ogilvy

Good copy starts with good research.

The only job of any line is to get the next line read. Joe Sugarman

Tools of the Panoptican1
Robin Harford
Privacy3
Robin Harford

Nostr - Notes and Other Stuff Transmitted by Relays

Same with the assumption that everyone will have read receipts turned on; to opt out signals a lack of trust, even if your desire for privacy has not

Today, the flex has inverted entirely: the greatest privilege is to be chronically offline.

Design5
Robin Harford

Steve Jobs: How to design insanely great products Design Philosophy: Simplicity is the ultimate sophistication • If users need a manual, the design ha

Homes for Heatwaves8
Robin Harford
Expert Knowledge4
Robin Harford

I hate when people confuse education with intelligence. You can have a bachelor's degree and still be an idiot. Elon Musk

It is essential to recognize that expertise is not the same thing as having a credential—like a college degree, a PhD, or an MD

University degrees are IMO status and not substance at this point. I'd much rather see someone's exceptional work or how they perform at a task.

You don’t need a degree or a fancy title to be an expert in something—you just need genuine curiosity and the ability to actually know what you’re tal

The Die Is Cast2
Robin Harford

To build anything that lasts, a career, a marriage, a coherent self, you have to burn the boats; you have to walk through a door and lock it behind yo

When we pursue optionality, we avoid bold decisions. Like anything meaningful, venturing into the unknown is an act of faith. It demands responsibilit

Notetaking5
Robin Harford

When taking notes, only record thoughts you’ve already metabolised, not unprocessed inputs you’ll never use. No highlighting. No copy and paste. Every

Storage is not wisdom. David Hieatt

"If more information was the answer, then we'd all be billionaires with perfect abs." - Derek Sivers

“We are drowning in information, while starving for wisdom. The world henceforth will be run by synthesizers, people able to put together the right in

Soulcraft1
Robin Harford

Some moments are simply too vast to be reduced to a single explanation—whether scientific, philosophical, or spiritual. And the meaning of things is o

Seeing into the soul of the world2
Robin Harford

“I have a theory that the moment one gives close attention to anything, even a blade of grass, it becomes a mysterious, awesome, indescribably magnifi

Under the right conditions, even ordinary experiences can be infused with a sense of the supernatural. The milky rays of sunlight that beam through a

Music6
Robin Harford
Who Is It For3
Robin Harford

We have conducted hundreds of segmentation studies for companies in dozens of industries and have concluded that the differences in people’s needs do

Digital media has exploded consumer options, and made demographics less predictive of human behavior. Now, psychographics work better. The differences

Who do you want your customers to become?7
Robin Harford

You can learn to see how human beings dream, decide, and act. And if you help them become better versions of themselves, the ones they seek to be, you

Customers must “do” something to “become” something.

A few important questions we have to ask ourselves when we’re representing our brand are: Who does our customer want to become? What kind of person do

And the key thing to internalise is that the customer does not care about your writing, or about your product. A customer does not buy your product be

Finding Your Voice or The Art of Being Yourself3
Robin Harford

Sometimes you have to play a long time to be able to play like yourself. Miles Davis

Damn the rules, it’s the feeling that counts. John Coltrane

Holding every rule as breakable is a healthy way to live as an artist. It loosens constraints that promote a predictable sameness in our working metho

Plastic Shamans1
Robin Harford

Authenticity of Láné Sáan Moonwalker The consensus regarding Grandmother Láné Sáan Moonwalker depends heavily on the circles you look into. Because th