Collections
When taking notes, only record thoughts you’ve already metabolised, not unprocessed inputs you’ll never use. No highlighting. No copy and paste. Every
Storage is not wisdom. David Hieatt
"If more information was the answer, then we'd all be billionaires with perfect abs." - Derek Sivers
“We are drowning in information, while starving for wisdom. The world henceforth will be run by synthesizers, people able to put together the right in
“I have a theory that the moment one gives close attention to anything, even a blade of grass, it becomes a mysterious, awesome, indescribably magnifi
Under the right conditions, even ordinary experiences can be infused with a sense of the supernatural. The milky rays of sunlight that beam through a
We have conducted hundreds of segmentation studies for companies in dozens of industries and have concluded that the differences in people’s needs do
Digital media has exploded consumer options, and made demographics less predictive of human behavior. Now, psychographics work better. The differences
You can learn to see how human beings dream, decide, and act. And if you help them become better versions of themselves, the ones they seek to be, you
Customers must “do” something to “become” something.
A few important questions we have to ask ourselves when we’re representing our brand are: Who does our customer want to become? What kind of person do
And the key thing to internalise is that the customer does not care about your writing, or about your product. A customer does not buy your product be
Sometimes you have to play a long time to be able to play like yourself. Miles Davis
Damn the rules, it’s the feeling that counts. John Coltrane
Holding every rule as breakable is a healthy way to live as an artist. It loosens constraints that promote a predictable sameness in our working metho
A flower is a temporary manifestation created by interconnected, non-flower elements—like sunshine, rain, and soil—meaning the entire universe is pres
I want to start with a quote from writer, activist, and teacher, Thich Nhat Hanh. In Being Peace, he writes: “If you are a poet, you will see clearly
Sympoiesis is this process of recognizing that I am because you are. And you, whoever you are: a mushroom, bacteria, a pine tree, a river stream, a ce
Buddhism teaches that because nothing exists independently, nothing can be blamed independently either.Suffering is not a personal failure. It is a co
There comes a moment in life, often in the quietest of hours, when one realizes that the world will continue on its wayward course, indifferent to our
Be still with yourself until the object of your attention affirms your presence. Minor White
Paint the atmosphere and its complementary. Gwen Jones, private note, December 1931
We’ve forgotten that photography’s real gift is slowness. The act of framing forces you to notice. Not just what’s in front of you, but what’s been th
At the beginning of any writing project if ease ance before the minds eye tutous memories of a dream, and vaporous vague shapes take on human form and
The inspiration for the book shop I found myself in is Morioka Shoten, “a single room with a single book” store, in Tokyo. It sells only one book. Mor
The process of creation matters more than the result. The value will be in the proof of humanity-inspiration, messy thinking, pain. Sari Azout

I believe that the best marketing in the world is marketing that is mostly invisible to the person interacting with it. Andre Chaperon
Harper represents an earlier version of ourselves — a lived past, an imprint of our journey. They carry the burden we once carried, the nontrivial pro
Insight #1 — businesses are systems from which results emerge from the relationships among the essential parts.
Insight #2 — awareness, engagement, and conversion are all necessary, but none of them individually is sufficient to produce the results we want on th
Insight #3 — success is measured subjectively by the number of happy customers our business system creates. A happy customer is someone who is left si
The performance of the whole is never the sum of the performance of the parts taken separately; it’s the product of their interactions. (…) Improving

