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I believe that the best marketing in the world is marketing that is mostly invisible to the person interacting with it. Andre Chaperon
Harper represents an earlier version of ourselves — a lived past, an imprint of our journey. They carry the burden we once carried, the nontrivial pro
Insight #1 — businesses are systems from which results emerge from the relationships among the essential parts.
Insight #2 — awareness, engagement, and conversion are all necessary, but none of them individually is sufficient to produce the results we want on th
Insight #3 — success is measured subjectively by the number of happy customers our business system creates. A happy customer is someone who is left si
The performance of the whole is never the sum of the performance of the parts taken separately; it’s the product of their interactions. (…) Improving
SpecificRounded numbers are interpreted as "guesses" or "marketing." The brain trusts odd, specific numbers because they imply earned data and authent
CounterintuitiveThis is the "Judo Flip." To stop the scroll, you must challenge the reader’s existing worldview. The brain ignores what it already agr
EmotionTo move a reader, you must speak to the head via the heart. This requires you to "release the handbrake" on your own feelings to transfer energ
The Art of Narrowing DownGreat hooks are not born; they are refined through a process of extreme narrowing. Broad hooks appeal to no one; ultra-specif
Creating content for social media in order to try and get free subscribers is a game that works for the platforms more than the content creators.
With email there is no throttling of your reach by an algorithm. You cannot be deplatformed because no-one owns email. It is not a platform, it is a p
Most social networks are the equivalent of opening the door to your home and shouting at your neighbors. Sari Azout
Making disparate connections between disciplines refers to the ability to link ideas, concepts, or knowledge from different, often unrelated, fields o
At the beginning of any writing project if ease ance before the minds eye tutous memories of a dream, and vaporous vague shapes take on human form and
The inspiration for the book shop I found myself in is Morioka Shoten, “a single room with a single book” store, in Tokyo. It sells only one book. Mor
The process of creation matters more than the result. The value will be in the proof of humanity-inspiration, messy thinking, pain. Sari Azout
writers who use ai will replace writers who don’t.
The more a piece of writing comes from personal experience, the less it’s likely to be overtaken by AI. Personal writing, like biographies and memoirs
If you’re a writer and you use smart computer tools, you’ll stay relevant; if you don’t use them, you might fall behind just like a kid who won’t use
There comes a moment in life, often in the quietest of hours, when one realizes that the world will continue on its wayward course, indifferent to our
Be still with yourself until the object of your attention affirms your presence. Minor White
Paint the atmosphere and its complementary. Gwen Jones, private note, December 1931
We’ve forgotten that photography’s real gift is slowness. The act of framing forces you to notice. Not just what’s in front of you, but what’s been th
Because I work for myself, I spend zero minutes a year blaming other people for my circumstances. It forces me to take complete ownership of my life a
If you own a house or property and you complain about my efforts and approach to earn a living as an author, you are nothing more than indentured to t
The Eremocene, or "Age of Loneliness," is a term coined by biologist E.O. Wilson to describe the current and future era of planetary history character
First-order thinking is a fast, instinctive decision-making approach focused on immediate, short-term results and reactions, often ignoring long-term
First Principles First principles thinking is a problem-solving approach that breaks complex situations down into their most basic, fundamental truths
And whereas other revolutionary groups, such as the Communists, emphasised maintaining a central power base for reasons of efficiency and control, the
In brief, though Communism opposes the exploitation of man by man, only Anarchism opposes the domination of man by man. Paul Read, 1984 and the Spanis
