rob hardy

There's so little to be done except let go, follow one's nature, and unfold what needs to happen moment by moment, even in the midst of dissolution and Mystery. I am no longer talking about caterpillars.

A brand is always answering two questions. The first one internally facing: What do we believe? The second, externally: How do we behave? You must remain authentic to yourself, your core values, and what you stand for. If you’re not, people will sniff you out. But your brand must maintain cultural congruence — remaining relevant to the times,... See more

The number-one-by-a-mile way that people avoid living their values is by going out into the world and telling everyone else how important those values are and how everyone needs to be living them.

The more defensive you are about a belief you have, the more likely that that belief is standing in the way of your freedom.

“You must understand the whole of life, not just one part of it. That is why you must read, that is why you must look at the skies, why you must sing, dance and write poems, and suffer, and understand, for all that is life.”

—Krishnamurti

I do not require ideal conditions to do exceptional work

“It may be that when we no longer know what to do we have come to our real work, and that when we no longer know which way to go we have come to our real journey.”

—Wendell Berry

When we mistake spreading ideas for taking real action, we overlook a crucial asymmetry: ideas and actions distribute their consequences wildly differently across time and space.

A stupid idea—one that seduces with utopian dreams—can viralize for months or years, infiltrating millions of minds long before it ever collides with reality through... See more