Rikard Eide

I've designed more landing pages in the past 4 months than in the last 5 years combined. Here are 9 key sections for a high-converting landing page: https://t.co/Prgr3Gsvq6

Lamb says somewhere [see below] that if, of three friends (A, B, and C), A should die, then B loses not only A but “A’s part in C,” while C loses not only A but “A’s part in B.” In each of my friends there is something that only some other friend can fully bring out. By myself I am not large enough to call the whole man into activity; I want other ... See more

Dieter Rams' "10 Principles of Good Design"; I have been following his principles as much as I can, as they match, more or less, those of UNIX's philosophy:

1. Good design is innovative

2. Good design makes a product useful

3. Good design is aesthetic

4. Good design makes a product understandable

5. Good design is unobtrusive

6. Good design is honest

7. G... See more

A good product is:

1. Innovative; it must have creativity


2. Useful


3. Beautiful


4. Easy to use


5. Unobtrusive, modest


6. Honest


7. Timeless ; it won’t become outdated


8. Doesn’t skip over any small details


9. Environmentally friendly and doesn’t waste resources


10. Not overly designed, “less is more”

Practical things you can do to make your text clearer.

Open two copies of the same document and put them side-by-side. Edit in one, while referring to the other.

Rewrite your first draft using this rule: no significant words from the first draft are allowed in the second draft.

If your sentence has more than two commas in it, it’s probably too long.

I... See more

In Western popular culture, the Chinese word for crisis (simplified Chinese: 危机; traditional Chinese: 危機; pinyin: wēijī, wéijī[1] ) is often incorrectly said to comprise two Chinese characters meaning 'danger' ( wēi , 危) and 'opportunity' ( jī , 机; 機). The second character is a component of the Chinese word for opportunity ( jīhuì , 机会; 機會), but ha... See more