RissaJean
@rissajean
RissaJean
Something sinister happened over the past algorithmically driven decade: brands took a sharp turn toward efficiency and benefits mindshare, often focusing on a laundry list of functional and emotional whoop-de-doos.
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an ... See more
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an ... See more
From Brand Strategy to Brand Anarchy
Boy, I hurried... I hurried for a long time. I'm sorry I did. All the time you're hurrying, you're not really as aware as you should be. You're trying to make things happen instead of just letting it happen. You follow me?
-Bob Dylan
To systematically build iconic brands, companies must reinvent their marketing function. They must assemble cultural knowledge, rather than knowledge about individual consumers. They must strategize according to cultural branding principles, rather than apply the abstracted and present-tense mind-share model. And they must hire and train cultural a... See more
Douglas Holt • Branding as Cultural Activism
Stand for something that’s all your own. Help us find unexpected things and think unexpected thoughts. Don’t create for the algorithm (as tempting as it is to try and give it what it seems to want, to help your brand gain visibility). Don’t drift to the middle in search of eyeballs. Think bigger, more long-term, more societal-level, even. Do things... See more
Beth Bentley • Is the Algorithm Making Us LESS Stylish, LESS Interesting, LESS...ourselves?
PAUSE: Postpone Action Until Serenity Enters.
The saddest aspect of life right now is that science gathers knowledge faster than society gathers wisdom -
Isaac Asimov
Max Tegmark • Life 3.0: Being Human in the Age of Artificial Intelligence [Paperback] Tegmark,
“I knew I was getting somewhere when I began losing interest in the beginnings and the ends of things.”
-Sarah Manguso
TWELVE THESES ON ATTENTION
It explores the concept of true attention, emphasizing its importance for genuine encounters, human relationships, and personal freedom, while discussing the societal challenges and potential sanctuaries needed to cultivate it.
friendsofattention.net