Rio Richardson

the creative process typically involves three steps:

1. Collecting: Gathering interesting ideas


2. Connecting: Drawing connections and organizing materials


3. Creating: Producing something new

There are two modes of information discovery: foraging and hunting. Foraging is passive. You don’t have a clear goal; you just wander and scroll until something catches your interest. Hunting is active and purposeful. You know what you’re looking for and are consciously searching for it. A good information diet needs both

Step 2: Find $1,000,000 worth of customers.

Now that you’ve found an idea that people are willing to spend money on, it’s time to assess whether there’s a big enough pool of prospective buyers.

In this step, you’ll also want to ensure your market isn’t shrinking, and that it fares well compared to similar markets.

I use Google Trends, Google Keyword... See more

“Technology alone is not enough—it’s technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.”

Many of the simple market opportunities, the easy and obvious things, are either dominated by pseudo-monopolies, like Google, or are blood baths filled with thousands of minnows (see SaaS)