Rio Richardson

The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders to have extraordinary outcomes, they will have to find alpha in markets that aren’t easily understood.

Which is to say, technology alone won’t be enough. The other essential ingredient will be taste. Technology without taste... See more

Step 2: Find $1,000,000 worth of customers.

Now that you’ve found an idea that people are willing to spend money on, it’s time to assess whether there’s a big enough pool of prospective buyers.

In this step, you’ll also want to ensure your market isn’t shrinking, and that it fares well compared to similar markets.

I use Google Trends, Google Keyword... See more

Many of the simple market opportunities, the easy and obvious things, are either dominated by pseudo-monopolies, like Google, or are blood baths filled with thousands of minnows (see SaaS)

the creative process typically involves three steps:

1. Collecting: Gathering interesting ideas


2. Connecting: Drawing connections and organizing materials


3. Creating: Producing something new

Think of all the things you do on a daily basis. Anything done more than once has potential for a product or service to improve the process. For me, one of those products was a mirror I could hang in the shower. It saves me tons of time while shaving, and now I don’t know how I ever lived without it.

Be cognizant of products you use and frequently... See more