Sublime Principles and Culture (shared internally with the team):

Be fanatic about product excellence

We're not in the business of creating software - we are in the business of building a product people love. Most organizations lower their standards in an effort to move things along and get things off their desks. We have to fight that impulse every

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Small minds discuss people Average minds discuss events Great minds discuss ideas I'm thinking about how the design of social networks pulls us towards the small/average - Instagram is centered on photos of the self, Twitter around discussing news/facts of the day. I want a space for ideas.

Dear Sublime, 

I have to confess that you have been a little bit my equivalent of a nicotine patch for quitting the infinite scrolling of Instagram—it was getting bad this year. Like phone falling on my face while falling asleep kind of bad. I don't know why I got so into doomscrolling and couldn't stop—my personal hunch is that its algorithm i

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