Renee De Four

insouciance

You build me up like steps

When we buy a product, we essentially “hire” it to help us do a job. If it does the job well, the next time we’re confronted with the same job, we tend to hire that product again. And if it does a crummy job, we “fire” it and look for an alternative. (We’re using the word “product” here as shorthand for any solution that companies can sell

I left pretty much all tracking websites (last.fm, goodreads, letterboxd) and let me tell you, it feels great to not carry a big list of numbers around with me, I’m like a tiny fluffy cloud of indifference floating through existence, broadcasting nothing and just taking it the view.

The opposite of the shotgun approach is the "sniper" approach. It means getting super-clear on who our target client or customer is, and aiming directly for them. Setting up a booth at an event where we know our ideal byuers are going to be. Sending our portfolio directly to the companies or brands we want to work with. The approach will look... See more