Andrew Reeves
@reevesy
Andrew Reeves
@reevesy
If we’re to resist the gravity well of banality, extract ourselves from of the containers of the past, escape the stifling grip of pre-packaged thinking, refuse to be complicit in the astro-turfing of culture, and create better, desired futures rather than merely slipstream into default ones, then what we really need is imagination. And the recognition that in the quest for transformation, this is the primary working method of strategy.
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A luxury brand would have a hidden curriculum
The Distance Model of Status and Brands: Columbia Professor Silvia Bellezza came and spoke to us at Exposure.. It's the idea that old status signifiers used to go upmarket (more money, more access, more time) but when all of that has become democratized, our new model of status is about gaining distance from the mainstream. It so eloquently explain
... See moreDon’t ask yourself where your true gifts lie. Ask what other people seem weirdly bad at.