Heilmer told me that BMW's characteristic orange-red hue is generated by light at a wavelength of 605 nanometers. The color was chosen to allow the driver to clearly see the instrument cluster, but also to be able to adjust to the darkness outside the vehicle quickly after looking up. The eye doesn't tire as quickly trying to read gauges illuminate... See more

I’m increasingly convinced, then, that the next big vector for inequality is around this most fundamental of human capabilities. The elites are going to reclaim the ability to chain together more than three thoughts in succession before reaching for a device.

It’s easy to absorb other people’s values without realizing it. I discussed my photo realization with a friend, who shared a story. On his first school field trip to New York, his mom gave him a disposable camera and said, "You can take photos of the buildings and the Statue of Liberty if you want, but remember to mostly take photos of your friends... See more

dea for Impact: You are Rich If You Think You Have Enough

Put the value of money and the pursuit of wealth in perspective.

Money is an opportunity for happiness. Money allows you to do what you please. But don’t fall into the trap of thinking that more money and more material goods will unavoidably make you more happy. A certain amount of money will... See more

The relationship between money and happiness is surprisingly weak, which may stem in part from the way people spend it. Drawing on empirical research, we propose eight principles designed to help consumers get more happiness for their money. Specifically, we suggest that consumers should (1) buy more experiences and fewer material goods; (2) use th... See more

experiences are more likely to be shared with other people , and other people ... are our greatest source of happiness.

people seem to get more happiness from experiences than things is that they anticipate and remember the former more often than the latter . ... Things bring us happiness when we use them, but not so much when we merely think about them. Experiences bring happiness in both cases .... We are more likely to mentally revisit our experiences than our th... See more

After devoting days to selecting the perfect hardwood floor to install in a new condo, homebuyers find their once beloved Brazilian cherry floors quickly become nothing more than the unnoticed ground beneath their feet. In contrast, their memory of seeing a baby cheetah at dawn on an African safari continues to provide delight. Over time, {people e... See more